Illustrating A Business Brand Or Website
Using an illustration for your business website or brand can help you to be recognizable and memorable. Illustration has many benefits and is not limited to its application and usage. A good illustration can be used in a variety of ways depending on the type of business using it. You can find illustrations used everywhere, from small businesses to large corporations. In addition, illustrations can enhance your message or product by adding visual appeal and making you unique among competitors. Here are five ways illustration can improve a business logo, brand, or website.
1. Adding Personality To Your Business: Character Illustration
Character illustration involves using an animal or person to illustrate your brand or website. It can provide personality to your business identity, including your website and printed materials. Character illustration requires more work to capture and bring out the character’s personality, but it is worth the time to stand out and be noticed. We have been commissioned to do several character illustrations to create an identity for a particular business or brand.
2. Brands That Are Spot-On
Spot illustrations can be used as a stand-alone object to help promote a specific event, place, or product on your website, especially your home page. This can still be an animal or person, but usually not using a full image or one with a visible personality. It can also be a variant of a specific brand. In this case, the brand is still solid and recognizable but is illustrated differently to promote a particular event or purpose.
3. Small Feature, Big Function: Icon Illustration
Icons are typically small and used to help navigate a site or highlight a particular navigation menu or function. Icons are created using less detail but are easy to see when small. In most cases, icons are simple, consisting of one or two colors. They are especially useful when redesigning a website, providing a clean appearance and user experience.
4. Avoiding An Identity Crisis: Logo Illustration
A logo is a symbol or illustration chosen by a business to identify its products, services, and brand. An effective logo can provide visual recognition without the need for extreme detail. Look at some leading business logos like Nike, Target, or Walmart, and you will see that simple is memorable. There are several reasons why you might consider having a logo designed. You might be starting a new business, introducing a new product or service, changing your name, or refreshing or rebranding because your current logo is outdated or old-fashioned. You want your identity to be easier for consumers to recognize, or maybe the nature of your business changes over time. Whatever the reason, having the right logo can add significant value to your business and brand.
5. Creating Content Within Context: Scene Illustration
Scene illustration can be a fully illustrated background that may or may not include several objects or character images.
Why Hire A Professional Illustrator?
The internet has made us all “professionals” in one way or another. At least that can be our thinking when we want to create a great illustration for our business logo or website. So many people feel they can grab a piece of clipart from the internet or Google an article on “how to create a business logo” and throw something together. However, there is more involved in branding your business, especially regarding illustration. A professional can see beyond the illustration and brand your business in a way that gives it professionalism, identity, and longevity.
A creative professional . . .
- ensures brand and color consistency across multiple platforms
- provides extensive design experience
- promotes a long-term strategy rather than a one-time solution
- has a good understanding of best practices for specific illustration styles
- has access to resources and creative talent to give you precisely what you want
- uses industry-standard software applications/formats for all platforms, including mobile, web, print, and promotional pieces
- protects your investment by helping you to avoid bad choices, such as providing you with an original design that avoids legal issues and prevents a look that appears overused or copied
- designs your brand to be unique and memorable
Let our professionals help you illustrate your brand in order to achieve recognition success!
