The Drum Beat
Drum Creative Launches Furman United Soccer Club Website
Joe LaPenna, co-partner in Drum Creative, has had the privilege to coach soccer for 7 years with Furman United Soccer Club. Through this association, Drum partnered with Furman United to assist in launching their new updated website. The site is extremely useful for coaches and parents, providing relevant, up to date information, plus navigating the [...]
Character Development and Design for Greenville Rec
Introducing the REC’N CREW Family of Characters Character development and design for brands or services can take on many forms. In Greenville Rec’s case, it came in the form of Petey the penguin, Darby the otter, Homer the duck and Clyde the dolphin. Greenville Rec chose Drum to develop a family of characters to help build recognition and promote their family of parks [...]
Navigating Brand Identity for the Long Haul
Rebranding Canal Insurance The decision to update a flagship brand or corporate identity, especially one that has existed for decades, requires expert navigation. Canal Insurance, a leading provider of commercial auto insurance to trucking operations, chose Drum as their creative co-pilot. Charting a Course – The Discovery Process Understanding your brand from the inside out [...]
Developing New Business for Life
First Time Donor Campaign – The Blood Connection No matter what the offering, new business is built on recognizing and mining your customer’s first time experience. If you motivate a first timer to return a second time, or even better, three times, you’re well on your way of developing a loyal customer for life. For over 5 years, West End [...]
Dine Out for Mom – Thursday, October, 21 2010
Drum Creative is excited to have the opportunity to create the Dine Out for Mom commercial again this year, which will be airing on WYFF and Fox. Spread the word that Dine Out for Mom is Thursday, October 21st. Over 35 Restaurants are participating this year and each will donate a portion of their sales [...]