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	<title>Drum Creative</title>
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	<link>http://drumcreative.com</link>
	<description>Create an Impact with Drum Creative</description>
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		<title>Stop Motion Animation &#8211; Holiday Video</title>
		<link>http://drumcreative.com/2012/01/03/stop-motion-animation-holiday-video/</link>
		<comments>http://drumcreative.com/2012/01/03/stop-motion-animation-holiday-video/#comments</comments>
		<pubDate>Tue, 03 Jan 2012 13:05:15 +0000</pubDate>
		<dc:creator>ben</dc:creator>
				<category><![CDATA[News & Notes]]></category>

		<guid isPermaLink="false">http://drumcreative.com/?p=1221</guid>
		<description><![CDATA[<p>For the fifth season in a row, West End Marketing has partnered with Drum Creative to design and produce the annual holiday message for The Blood Connection. What began as a printed card delivered via regular mail, has evolved into a stop motion animated holiday video delivered via email, the website, Facebook and Twitter. This [...]</p><p><a href="http://drumcreative.com/2012/01/03/stop-motion-animation-holiday-video/">Stop Motion Animation &#8211; Holiday Video</a> is a post from <a href="http://drumcreative.com">Drum Creative</a>. 

If you are in need of creative services, please feel free to <a href="http://drumcreative.com/contact-us/">get in touch with us</a>!</p>]]></description>
			<content:encoded><![CDATA[<p>For the fifth season in a row, West End Marketing has partnered with Drum Creative to design and produce the annual holiday message for The Blood Connection. What began as a printed card delivered via regular mail, has evolved into a stop motion animated holiday video delivered via email, the website, Facebook and Twitter. This year, we created the video message using stop motion animation which requires that each frame be artistically rendered and captured. Take a look at the behind the scenes production:</p>
<p>We start with Ben (the artist) creating the miniature water color painting of the mountain snow scene, the centerpiece of the message.</p>
<p><img class="alignnone  wp-image-1227" title="Stop Motion Animation photography" src="http://drumcreative.com/wp-content/uploads/2011/12/IMG_2227lo.jpg" alt="" width="560" height="420" /></p>
<p>Now the fun begins, here Keith and Ben create the warm interior setting, complete with twinkling lights on the tree and a fire in the fireplace.</p>
<p><a href="http://drumcreative.com/wp-content/uploads/2011/12/IMG_2247lo.jpg"><img class="alignnone  wp-image-1229" title="Pieces for the Stop Motion Animation" src="http://drumcreative.com/wp-content/uploads/2011/12/IMG_2247lo.jpg" alt="" width="560" height="420" /></a></p>
<p>Let it snow Joe. Each flake was hand cut, positioned</p>
<p><a href="http://drumcreative.com/wp-content/uploads/2011/12/IMG_2232lo.jpg"><img class="alignnone  wp-image-1228" title="Between shots for Stop Motion Animation" src="http://drumcreative.com/wp-content/uploads/2011/12/IMG_2232lo.jpg" alt="" width="560" height="420" /></a></p>
<p>and last but not least, through the magic of Joe&#8217;s editing, behold the final product&#8230;ENJOY!</p>
<p><iframe src="http://player.vimeo.com/video/33367014" width="500" height="375" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></p>
<p><a href="http://drumcreative.com/2012/01/03/stop-motion-animation-holiday-video/">Stop Motion Animation &#8211; Holiday Video</a> is a post from <a href="http://drumcreative.com">Drum Creative</a>. 

If you are in need of creative services, please feel free to <a href="http://drumcreative.com/contact-us/">get in touch with us</a>!</p>]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Stop animation created with iPhone 4</title>
		<link>http://drumcreative.com/2011/11/28/stop-animation-on-iphone-4/</link>
		<comments>http://drumcreative.com/2011/11/28/stop-animation-on-iphone-4/#comments</comments>
		<pubDate>Mon, 28 Nov 2011 20:49:29 +0000</pubDate>
		<dc:creator>joe</dc:creator>
				<category><![CDATA[News & Notes]]></category>

		<guid isPermaLink="false">http://drumcreative.com/?p=1197</guid>
		<description><![CDATA[<p>We love this time of year when we get a chance to create Christmas cards for our clients. Sometimes a request may come in to create a holiday-themed video or animation. Check out this concept stop animation we made using an iPhone 4 to present to our client. The photo above shows how Ben Moffett [...]</p><p><a href="http://drumcreative.com/2011/11/28/stop-animation-on-iphone-4/">Stop animation created with iPhone 4</a> is a post from <a href="http://drumcreative.com">Drum Creative</a>. 

If you are in need of creative services, please feel free to <a href="http://drumcreative.com/contact-us/">get in touch with us</a>!</p>]]></description>
			<content:encoded><![CDATA[<p>We love this time of year when we get a chance to create Christmas cards for our clients.</p>
<p>Sometimes a request may come in to create a holiday-themed video or animation. Check out this concept stop animation we made using an iPhone 4 to present to our client. The photo above shows how Ben Moffett created a stand for the iPhone to keep it in place, and then he began to paint a 1.5&#8243; x 1.5&#8243; painting, that was later added to a room scene. Come back in the next couple of weeks to see the final product, and who we did it for.</p>
<p>    <iframe src="http://player.vimeo.com/video/32804842" width="500" height="281" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></p>
<p><a href="http://drumcreative.com/2011/11/28/stop-animation-on-iphone-4/">Stop animation created with iPhone 4</a> is a post from <a href="http://drumcreative.com">Drum Creative</a>. 

If you are in need of creative services, please feel free to <a href="http://drumcreative.com/contact-us/">get in touch with us</a>!</p>]]></content:encoded>
			<wfw:commentRss>http://drumcreative.com/2011/11/28/stop-animation-on-iphone-4/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Let There Be Mom</title>
		<link>http://drumcreative.com/2011/10/17/dine-out-for-mom/</link>
		<comments>http://drumcreative.com/2011/10/17/dine-out-for-mom/#comments</comments>
		<pubDate>Mon, 17 Oct 2011 20:32:19 +0000</pubDate>
		<dc:creator>joe</dc:creator>
				<category><![CDATA[News & Notes]]></category>

		<guid isPermaLink="false">http://drumcreative.com/?p=1175</guid>
		<description><![CDATA[<p>We are so excited to be working with Let There Be Mom. We had the privilege of launching their new website, so please be sure to go by and check it out at www.lettherebemom.org. It&#8217;s also that time of year again where you and your family or co-workers can go to many local restaurants in [...]</p><p><a href="http://drumcreative.com/2011/10/17/dine-out-for-mom/">Let There Be Mom</a> is a post from <a href="http://drumcreative.com">Drum Creative</a>. 

If you are in need of creative services, please feel free to <a href="http://drumcreative.com/contact-us/">get in touch with us</a>!</p>]]></description>
			<content:encoded><![CDATA[<p>We are so excited to be working with Let There Be Mom. We had the privilege of launching their new website, so please be sure to go by and check it out at <a href="http://www.lettherebemom.org">www.lettherebemom.org</a>.</p>
<p>It&#8217;s also that time of year again where you and your family or co-workers can go to many local restaurants in the Greenville area and &#8220;Dine Out For Mom&#8221; on Thursday October 20th. We all have to eat, so make sure you tell everyone to go to the website to check all of the locations and listings.</p>
<p>We have been able to develop some relationships with the families that Let There Be Mom has touched. Here&#8217;s a video we produce for Let There Be Mom to help tell their story <a href="http://vimeo.com/30863105">Click Here</a>.</p>
<p><a href="http://drumcreative.com/2011/10/17/dine-out-for-mom/">Let There Be Mom</a> is a post from <a href="http://drumcreative.com">Drum Creative</a>. 

If you are in need of creative services, please feel free to <a href="http://drumcreative.com/contact-us/">get in touch with us</a>!</p>]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Prasso Ministries Website Launch</title>
		<link>http://drumcreative.com/2011/08/26/prasso-ministries-website-launch/</link>
		<comments>http://drumcreative.com/2011/08/26/prasso-ministries-website-launch/#comments</comments>
		<pubDate>Fri, 26 Aug 2011 15:44:10 +0000</pubDate>
		<dc:creator>joe</dc:creator>
				<category><![CDATA[News & Notes]]></category>

		<guid isPermaLink="false">http://drumcreative.com/?p=1158</guid>
		<description><![CDATA[<p>It truly is exciting to us as a group, when we work with an organization that is changing lives through God’s word. Prasso Ministries is a 12 week Bible study that teaches men and women to find hope and victory by repeatedly, continually and habitually practicing God’s Word each day. The program includes a teaching time [...]</p><p><a href="http://drumcreative.com/2011/08/26/prasso-ministries-website-launch/">Prasso Ministries Website Launch</a> is a post from <a href="http://drumcreative.com">Drum Creative</a>. 

If you are in need of creative services, please feel free to <a href="http://drumcreative.com/contact-us/">get in touch with us</a>!</p>]]></description>
			<content:encoded><![CDATA[<p>It truly is exciting to us as a group, when we work with an organization that is changing lives through God’s word. <a href="http://myprasso.com" target="_blank">Prasso Ministries</a> is a 12 week Bible study that teaches men and women to find hope and victory by repeatedly, continually and habitually practicing God’s Word each day. The program includes a teaching time and homework lessons which give a “toolbox full of tools” to carry throughout the day and throughout life. You can attend a <a href="http://myprasso.com" target="_blank">Prasso</a> class here in Greenville, SC, or you can order the materials online and set up a class at your church, or you take the class individually.</p>
<p><a href="http://drumcreative.com/2011/08/26/prasso-ministries-website-launch/">Prasso Ministries Website Launch</a> is a post from <a href="http://drumcreative.com">Drum Creative</a>. 

If you are in need of creative services, please feel free to <a href="http://drumcreative.com/contact-us/">get in touch with us</a>!</p>]]></content:encoded>
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		<title>iPhone App development and design through Drum Creative</title>
		<link>http://drumcreative.com/2011/07/12/iphone-app-development/</link>
		<comments>http://drumcreative.com/2011/07/12/iphone-app-development/#comments</comments>
		<pubDate>Tue, 12 Jul 2011 18:41:39 +0000</pubDate>
		<dc:creator>joe</dc:creator>
				<category><![CDATA[Case Studies]]></category>

		<guid isPermaLink="false">http://drumcreative.com/?p=1104</guid>
		<description><![CDATA[<p>Click To View a Larger Image During the Spring of 2011, Drum Creative had the privilege to work with Canal Insurance to design and  develop a 1.0 Version of an iPhone and Android App. Drum partnered with an application software developer to help with the navigation programming, and programming features in the Apps. We began [...]</p><p><a href="http://drumcreative.com/2011/07/12/iphone-app-development/">iPhone App development and design through Drum Creative</a> is a post from <a href="http://drumcreative.com">Drum Creative</a>. 

If you are in need of creative services, please feel free to <a href="http://drumcreative.com/contact-us/">get in touch with us</a>!</p>]]></description>
			<content:encoded><![CDATA[<p><a title="Canal Iphone App" href="http://drumcreative.com/wp-content/uploads/2011/07/canal-iphone-app-hi.jpg" target="_blank">Click To View a Larger Image</a></p>
<p><span>During the Spring of 2011, Drum Creative had the privilege to work with Canal Insurance to design and  develop a 1.0 Version of an iPhone and Android App. Drum partnered with an application software developer to help with the navigation programming, and programming features in the Apps. We began the process by meeting with Canal&#8217;s claims management team and the programmers to discuss the functionality and navigation of the the Apps. Together, we needed to answer the following core questions to create the infrastructure of the App:</span><br />
1) What will the user see on the home page when they launch the App?<br />
2) How will the user navigate through the App once they leave the home page?<br />
3) What critical functions do we want on each page?<br />
Once we answered these questions, we began the process of designing the App and building the navigation for each page based on the discovery phase. We provided an iPhone  screen storyboard of each page that was viewed within the app, and illustrated each interactive step the user would see and be required to perform.</p>
<p>After we received approval from Canal, we began to implement the design into the programming. When programming was completed, we ran a beta test of the App with Canal in a meeting room for them to approve the launch of the App. Once the App was approved, we walked Canal through the description process, created the various display icons that were needed for the app store, and administered all of the necessary submissions required for each marketplace. The uploading process was almost immediate on the Android market, but it took a few days to go through Apple&#8217;s approval process.</p>
<p>Download the App here: <a href="http://itunes.apple.com/us/app/canal-mobile-assistant/id438493622?mt=8">Canal Mobile Assistant</a></p>
<p>Be looking for version 2.0 this coming Fall&#8230;</p>
<p>&nbsp;</p>
<p><a href="http://drumcreative.com/2011/07/12/iphone-app-development/">iPhone App development and design through Drum Creative</a> is a post from <a href="http://drumcreative.com">Drum Creative</a>. 

If you are in need of creative services, please feel free to <a href="http://drumcreative.com/contact-us/">get in touch with us</a>!</p>]]></content:encoded>
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		<item>
		<title>Performance QSA</title>
		<link>http://drumcreative.com/2011/06/22/performance-qsa/</link>
		<comments>http://drumcreative.com/2011/06/22/performance-qsa/#comments</comments>
		<pubDate>Wed, 22 Jun 2011 21:01:59 +0000</pubDate>
		<dc:creator>joe</dc:creator>
				<category><![CDATA[News & Notes]]></category>

		<guid isPermaLink="false">http://drumcreative.com/?p=1075</guid>
		<description><![CDATA[<p>It&#8217;s always exciting when we take on a new client, and it&#8217;s even more exciting when we&#8217;re able to work with a group that is passionate about what they do. Performance QSA&#8217;s goal is to help their clients &#8220;Train Like an Athlete,&#8221; and they do just that. Our job was to help them fine tune [...]</p><p><a href="http://drumcreative.com/2011/06/22/performance-qsa/">Performance QSA</a> is a post from <a href="http://drumcreative.com">Drum Creative</a>. 

If you are in need of creative services, please feel free to <a href="http://drumcreative.com/contact-us/">get in touch with us</a>!</p>]]></description>
			<content:encoded><![CDATA[<p><img class="ngg-singlepic ngg-none" src="http://drumcreative.com/wp-content/gallery/web-design-development/qsa.jpg" alt="Performance QSA" /></p>
<p>It&#8217;s always exciting when we take on a new client, and it&#8217;s even more exciting when we&#8217;re able to work with a group that is passionate about what they do. Performance QSA&#8217;s goal is to help their clients &#8220;Train Like an Athlete,&#8221; and they do just that. Our job was to help them fine tune their branding from the inside to the outside. We started by redesigning their website, and helped them segment their training in to three distinct categories, Personal Training, Women&#8217;s Bootcamp, and Athletic Training. To help differentiate between categories, we visually presented those segments through color separation, and imagery. We provided QSA a content managed solution that would allow them full control of their website. No more call the web guy and waiting 2 weeks for the change to be made.</p>
<p>There is much more to come with Performance QSA, so keep your eye on them, and if you want to get back in shape, or become the best athlete you can be, start by going to their website <a title="www.performanceqsa.com" href="http://www.greenvillepersonaltrainers.com">www.greenvillepersonaltrainers.com</a></p>
<p><a href="http://drumcreative.com/2011/06/22/performance-qsa/">Performance QSA</a> is a post from <a href="http://drumcreative.com">Drum Creative</a>. 

If you are in need of creative services, please feel free to <a href="http://drumcreative.com/contact-us/">get in touch with us</a>!</p>]]></content:encoded>
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		<title>Let There Be Mom&#8217;s Seek and SnapDigital Scavenger Hunt</title>
		<link>http://drumcreative.com/2011/03/23/let-there-be-moms-seek-and-snapdigital-scavenger-hunt/</link>
		<comments>http://drumcreative.com/2011/03/23/let-there-be-moms-seek-and-snapdigital-scavenger-hunt/#comments</comments>
		<pubDate>Wed, 23 Mar 2011 19:51:00 +0000</pubDate>
		<dc:creator>joe</dc:creator>
				<category><![CDATA[News & Notes]]></category>

		<guid isPermaLink="false">http://drumcreative.com/?p=1064</guid>
		<description><![CDATA[<p>Drum is excited once again to be working with Let There Be Mom on a commercial for Seek and Snap, a digital scavenger hunt Saturday April 9th. Create a 4 person team to compete in this family friendly event. You&#8217;ll have 2 hours to seek answers to clues and snap proof of your find. A [...]</p><p><a href="http://drumcreative.com/2011/03/23/let-there-be-moms-seek-and-snapdigital-scavenger-hunt/">Let There Be Mom&#8217;s Seek and SnapDigital Scavenger Hunt</a> is a post from <a href="http://drumcreative.com">Drum Creative</a>. 

If you are in need of creative services, please feel free to <a href="http://drumcreative.com/contact-us/">get in touch with us</a>!</p>]]></description>
			<content:encoded><![CDATA[<p><iframe src="http://player.vimeo.com/video/21397443" width="500" height="283" frameborder="0"></iframe></p>
<p>Drum is excited once again to be working with Let There Be Mom on a commercial for Seek and Snap, a digital scavenger hunt Saturday April 9th. Create a 4 person team to compete in this family friendly event. You&#8217;ll have 2 hours to seek answers to clues and snap proof of your find. A game a strategy, speed and fun. Make memories while helping parents with life threatening illnesses preserve legacies for their children. Register your friends, family or corporate team online by March 26th at www.lettherebemom.org.</p>
<p><a href="http://drumcreative.com/2011/03/23/let-there-be-moms-seek-and-snapdigital-scavenger-hunt/">Let There Be Mom&#8217;s Seek and SnapDigital Scavenger Hunt</a> is a post from <a href="http://drumcreative.com">Drum Creative</a>. 

If you are in need of creative services, please feel free to <a href="http://drumcreative.com/contact-us/">get in touch with us</a>!</p>]]></content:encoded>
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		<title>LiveWell Greenville Launches New Logo &amp; Website</title>
		<link>http://drumcreative.com/2011/01/18/livewell-greenville-launches-new-logo-website/</link>
		<comments>http://drumcreative.com/2011/01/18/livewell-greenville-launches-new-logo-website/#comments</comments>
		<pubDate>Tue, 18 Jan 2011 18:42:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News & Notes]]></category>

		<guid isPermaLink="false">http://drumcreative.com/?p=1043</guid>
		<description><![CDATA[<p>LiveWell Greenville announces the launch of their new logo and website, designed and developed by Drum Creative. LiveWell Greenville is a coalition of dozens of public and private organizations that aims to make Greenville County a healthier place to live, work and play. Drum has worked as a creative partner with the coalition over the [...]</p><p><a href="http://drumcreative.com/2011/01/18/livewell-greenville-launches-new-logo-website/">LiveWell Greenville Launches New Logo &#038; Website</a> is a post from <a href="http://drumcreative.com">Drum Creative</a>. 

If you are in need of creative services, please feel free to <a href="http://drumcreative.com/contact-us/">get in touch with us</a>!</p>]]></description>
			<content:encoded><![CDATA[<p>LiveWell Greenville announces the launch of their new logo and website, designed and developed by Drum Creative. LiveWell Greenville is a coalition of dozens of public and private organizations that aims to make Greenville County a healthier place to live, work and play. Drum has worked as a creative partner with the coalition over the past 5 months developing the identity campaign in preparation for the January launch. We are proud to be a part of this community effort and invite you to visit the <a title="LiveWell Greenville" href="http://livewellgreenville.org">LiveWell Greenville website</a>.</p>
<p><img class="alignnone size-full wp-image-1047" title="LiveWell Greenville Logo" src="http://drumcreative.com/wp-content/uploads/2011/01/livewell-greenville-logo.jpg" alt="LiveWell Greenville Logo" width="560" height="365" /></p>
<p><a href="http://livewellgreenville.org"><img class="alignnone size-full wp-image-1046" title="LiveWell Greenville Website" src="http://drumcreative.com/wp-content/uploads/2011/01/livewell-website.jpg" alt="LiveWell Greenville Website" width="560" height="385" /></a></p>
<p><a href="http://drumcreative.com/2011/01/18/livewell-greenville-launches-new-logo-website/">LiveWell Greenville Launches New Logo &#038; Website</a> is a post from <a href="http://drumcreative.com">Drum Creative</a>. 

If you are in need of creative services, please feel free to <a href="http://drumcreative.com/contact-us/">get in touch with us</a>!</p>]]></content:encoded>
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		<title>Drum Launches Furman United Soccer Club Website</title>
		<link>http://drumcreative.com/2010/11/16/drum-launches-furman-united/</link>
		<comments>http://drumcreative.com/2010/11/16/drum-launches-furman-united/#comments</comments>
		<pubDate>Tue, 16 Nov 2010 21:03:34 +0000</pubDate>
		<dc:creator>joe</dc:creator>
				<category><![CDATA[News & Notes]]></category>

		<guid isPermaLink="false">http://drumcreative.com//?p=868</guid>
		<description><![CDATA[<p>Joe LaPenna, co-partner in Drum Creative, has had the privilege to coach soccer for 7 years with Furman United Soccer Club. Through this association, Drum partnered with Furman United to assist in launching their new updated website. The site is extremely useful for coaches and parents, providing relevant, up to date information, plus navigating the [...]</p><p><a href="http://drumcreative.com/2010/11/16/drum-launches-furman-united/">Drum Launches Furman United Soccer Club Website</a> is a post from <a href="http://drumcreative.com">Drum Creative</a>. 

If you are in need of creative services, please feel free to <a href="http://drumcreative.com/contact-us/">get in touch with us</a>!</p>]]></description>
			<content:encoded><![CDATA[<p>Joe LaPenna, co-partner in Drum Creative, has had the privilege to coach soccer for 7 years with  Furman United Soccer Club. Through this association, Drum partnered with Furman United to assist in launching their new updated website. The site is extremely useful for coaches and parents, providing relevant, up to date information, plus navigating the site is easy. Drum is continuously generating ideas to promote Furman United in the future. If you have a child between the ages of 4 and 18, Furman United has a  program for you. It&#8217;s a great soccer program that is a volunteer-lead  nonprofit organization dedicated to individual development through our  youth and adult soccer programs. We welcome you to check out the site <a href="http://furmanunited.com" target="_blank">www.furmanunited.com</a></p>
<p><a href="http://drumcreative.com/2010/11/16/drum-launches-furman-united/">Drum Launches Furman United Soccer Club Website</a> is a post from <a href="http://drumcreative.com">Drum Creative</a>. 

If you are in need of creative services, please feel free to <a href="http://drumcreative.com/contact-us/">get in touch with us</a>!</p>]]></content:encoded>
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		<title>Building Character for Products &amp; Services</title>
		<link>http://drumcreative.com/2010/11/15/rec-n-crew/</link>
		<comments>http://drumcreative.com/2010/11/15/rec-n-crew/#comments</comments>
		<pubDate>Mon, 15 Nov 2010 15:54:58 +0000</pubDate>
		<dc:creator>tom</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Client Spotlight]]></category>

		<guid isPermaLink="false">http://drumcreative.com//?p=846</guid>
		<description><![CDATA[<p>Introducing the REC&#8217;N CREW Family of Characters Developing character for brands or services can take on many forms. In Greenville Rec&#8217;s case, it came in the form of Petey the penguin, Darby the otter, Homer the duck and Clyde the dolphin.  Greenville Rec chose Drum to develop a family of characters to help build recognition and promote  their family of parks among the [...]</p><p><a href="http://drumcreative.com/2010/11/15/rec-n-crew/">Building Character for Products &#038; Services</a> is a post from <a href="http://drumcreative.com">Drum Creative</a>. 

If you are in need of creative services, please feel free to <a href="http://drumcreative.com/contact-us/">get in touch with us</a>!</p>]]></description>
			<content:encoded><![CDATA[<h2>Introducing the REC&#8217;N CREW Family of Characters</h2>
<p>Developing character for brands or services can take on many forms. In Greenville Rec&#8217;s case, it came in the form of Petey the penguin, Darby the otter, Homer the duck and Clyde the dolphin.  Greenville Rec chose Drum to develop a family of characters to help build recognition and promote  their family of parks among the community.</p>
<p><a href="http://drumcreative.com//wp-content/uploads/2010/11/recncrew-sketches-low.jpg"><img class="alignnone size-full wp-image-865" title="recncrew-sketches-low" src="http://drumcreative.com//wp-content/uploads/2010/11/recncrew-sketches-low.jpg" alt="" width="560" height="365" /></a></p>
<h2>Putting a Face with a Name</h2>
<p>With the opening of two new waterparks just 5 months away and the marketing plan for the family of 4 parks to be determined, Drum went to work. First step, develop consistency among each of the park logos and bring them together as a promotable family. Drum chose an illustator and style to accomplish this goal.</p>
<p><a href="http://drumcreative.com//wp-content/uploads/2010/11/All-4-Characters.jpg"><img class="alignnone size-full wp-image-864" title="All-4-Characters" src="http://drumcreative.com//wp-content/uploads/2010/11/All-4-Characters.jpg" alt="" width="540" height="365" /></a></p>
<h2>It&#8217;s Show Time!</h2>
<p>Each character was intergrated with their respective park name and the logos were completed for 4 parks. Next, all 4 characters needed to be developed as a family for cross promotion purposes, and the REC&#8217;N CREW brand was born. Drum also developed a REC&#8217;N CREW Kid&#8217;s Club for birthdays and special events, that added Lucky the horse to round out the total package.</p>
<p><a href="http://drumcreative.com//wp-content/uploads/2010/11/RecNCrew-lo.jpg"><img class="alignnone size-full wp-image-866" title="RecNCrew---lo" src="http://drumcreative.com//wp-content/uploads/2010/11/RecNCrew-lo.jpg" alt="" width="560" height="365" /></a></p>
<h2>Marketing to the Community</h2>
<p>Now the real fun begins. Signs, mascots, grand opening announcements, season passes, exclusive rental offers, corporate and non profit sales packages, public relations and cross promotions, all had to be designed, produced and in the market 5 weeks prior to summer season opening. Mission Accomplished!</p>
<p><a href="http://drumcreative.com/2010/11/15/rec-n-crew/">Building Character for Products &#038; Services</a> is a post from <a href="http://drumcreative.com">Drum Creative</a>. 

If you are in need of creative services, please feel free to <a href="http://drumcreative.com/contact-us/">get in touch with us</a>!</p>]]></content:encoded>
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