With so many people stuck at home in the midst of the COVID-19 pandemic, now is the perfect time to beef up your website’s content for SEO purposes. As you do so, you’ll want to keep in mind two vital ingredients in exceptional SEO: relevance and authority.
Organic search is based on the premise that the user wants to find information relevant to their query. In other words, if a user types in “red Ford Mustang for sale,” then Google won’t pull up a list of sites from dealers that sell Lamborghinis.
Ensure that your content is highly relevant to your target audience by auditing your keywords and making adjustments as necessary. Long-tail keywords (general phrases with 3 or more words) can help you attract niche demographics, while using place names can help you capture a bigger share of the local crowd.
In simple terms, Google measures “authority” by the number and quality of backlinks that direct users to a particular site. Each backlink is almost like a vote for a web page’s credibility. The more votes a site has, the higher it will rank in Google’s SERP listing.
Building and maintaining site authority is not an overnight project. Ultimately, the best way to receive higher SERP rankings is to provide unique, high-value content that consumers are likely to share with others. In addition, you may want to analyze the quality of your backlinks and even clean out the bad ones that could be damaging your domain authority score.
SEO indeed has a lot of moving parts. Still, if you view the two areas discussed above as essential ingredients in preparing exceptional SEO content, and act accordingly, then you’re sure to reap the rewards.
SEO requires a lot of knowledge and time. If you are looking for an experienced SEO partner to help keep your website relevant and grow your authority, contact us to learn more about our SEO packages.