How SEO Improves Your Website

graph illustration showing an increase in web traffic

Search Engine Optimization, or SEO, is the process by which Google and other search engines rank websites. Google has joined the ranks of Kleenex, Popsicle, and Band-Aid in becoming an American eponym. It represents not just a company, but the entire concept of searching the web. Other search engines exist that haven’t attained Google’s eponymous popularity: […]