SEO 101: Keyword Basics for SEO Beginners

close up of man's hand typing keywords on a laptop keyboard

Twenty-plus years ago, before SEO (search engine optimization) became a nuanced science, keyword tags were used by website developers to help search engines like Google understand the content of a web page. But the system was ripe for abuse, leading to irrelevant search results and frustrated users. Search engines reviewed their efforts and built more […]