14
Jun
2019

3 Ways to Effectively Optimize Your Blog Posts

by Keith Hodges, Content Strategist
Blogging Blogs Content Marketing Tips News & Notes Online Marketing & SEO Search Engine Optimization SEO Small Business Marketing Social Media
SHARE
tattooed girl using laptop to write and optimize a blog post

SEO is an incredible tool for marketers. By optimizing both your web pages as well as your blog posts, you will be making your site more visible to those searching for a keyword related to the product or service you offer. If you want to improve your rank and reach more potential customers you need to be using a blog as part of your SEO plan. To take advantage of the great marketing potential of your blogs, you should provide fresh and relevant content as well as carry out basic SEO practices for your post.

1. Perform Some Keyword Research

Keyword Research should be among the initial steps that you should take when creating an SEO blog strategy. This is because it lets you understand the topics that are most popular with your audience. Always have a keyword or two ready to be used in your blog post alongside a few other related or similar secondary keywords.

example of using Google's 'people also ask' feature for keyword research
Keyword search result for “coffee mugs”

You need to understand the searcher intent by googling the specific word to see what each of the top pages describes. You can then use google suggestions as well as the ‘people also ask’ questions to create secondary keywords.

You have to use them at the appropriate places within your post, but ensure that they are naturally placed and make sense. Also, remember that search engines do not like keyword stuffing, so you should never force any keyword where it does not make common sense. Finally, you should use the keywords to optimize your headings and images. Be sure to choose the title of your post well and keep it optimized too.

2. Include a Meta Description in All Your Blog Posts

Writing a meta description may not affect your website’s ranking, but it does have a significant influence on what searchers view when browsing the options issued on the SERP (search engine result page). If they are still undecided between the different links on the results page, the page with the strongest meta description will, most likely, be the most attractive. It is advisable that you include the searched keywords if you intend to influence their choice to click on your page.

Google usually displays a maximum of about 300 characters in the description field. Therefore, you will be charged with figuring out how to describe the contents of your page with a few lines. Remember to include the keyword here.

3. Broaden Your Posts’ Reach Through Social Media

Most small businesses utilize Twitter, Facebook, LinkedIn, and numerous other social media websites to connect with their current and potential customers. So by promoting your blog through these platforms, you can gain even more significant web exposure. You can utilize free programs such as HootSuite to easily post links to any of your blog posts on your various social media platforms with only a few clicks. Interestingly, you can also schedule your posts ahead of time.

If you own a website (whether a new or old one), it will need to be optimized for search. These simple search engine optimization tips will help you easily attract higher rankings in the SERPs. If you are like most business and find that you are too busy doing your own work, then consider Drum Creative as your experienced and knowledgeable SEO and blogging source. Contact us today for a FREE website evaluation and consultation.

  • This field is for validation purposes and should be left unchanged.