Small businesses, especially those that are just starting out or going through a tough time, may not have a big budget assigned for marketing and SEO. However, not having an effective strategy for doing business online is a recipe for failure. Luckily for you, there are many SEO tactics that work well without the need to spend a ton of money.
Choosing the right keyword is crucial to your online success. Targeting the wrong keywords (those that are highly competitive with too many authoritative sites at the top positions already) means you’ll spend a lot of time and effort on ranking your website and still the result is not guaranteed. That’s why it’s recommended to get started with AdWords’ Keyword Planner. The tool is free, yet it’s one of the most powerful keyword research tools available.
Leverage the Power of Video Marketing
YouTube is a powerful platform to help you reach out to the right audience, build a brand, and expand. It costs nothing to set up your channel and start posting videos. There are free tools to record and edit videos, however, if you are not confident with your video editing skills, there are businesses that can provide creative editing that can be hired at a very reasonable rate.
Build Your Social Media Profiles
Nowadays, it’s hard to find someone who is not on social media. Facebook, Twitter, LinkedIn, TikTok, etc. are all major social platforms with massive traffic. As a general rule of thumb, if your customers are on a social platform, you should be there too. Be active, respond to comments, and try to build a community.
Google My Business
For local businesses with a brick-and-mortar store, improve your local SEO rankings by taking care of your Google My Business page. It’s completely free to use this Google service, yet it offers tremendous benefits to your local rankings. Customers will be able to find your online business on the search engine results page and locate you when they enter a search for local services.
SEO is a must-have and these four simple tactics, that mostly cost nothing to implement, can boost your online business presence. Don’t let a tight budget limit your creativity. If you work hard, a small business can still compete against giant national brands with the right strategy. Contact us today if you need help conceptualizing your SEO and marketing tactics.