When making a purchase decision, most people rely on a variety of factors to make up their own minds. Unless you already know the product very well, you most likely fire up your favorite search engine and try to locate as much information about it as possible.
What you read online may convince you to buy from company A instead of B. Why? It’s not always the price. Many times, people choose a product because it has rave reviews online. On the contrary, if you see numerous negative reviews for a product that seems cheap and good, otherwise, would you hesitate? The key to increasing your competitiveness online is boosting your reviews. Here are some different ways to boost your online reputation through reviews.
Build Your Google My Business Profile
Do you notice the businesses that pop up on Google Maps when you search for a location? You can be one of them too! Start by creating a Google My Business profile. Google uses the information supplied on your My Business page to determine your placement. Google reviews matter and, once the profile is set up, customers can easily leave a review for you online in minutes.
Your customers may need a bit of incentive to leave a review. Consider offering coupons, discounts, freebies, or running a contest with attractive prizes for people spreading the word about your business.
Ask For a Review at the Right Moment
The sales funnel doesn’t end after the customer has made a purchase. Show them how much you care about them by asking for feedback and resolve any problems that they may have. After that, politely ask them to leave a review if they love your service.
Reply to Negative Reviews
Sometimes, you inadvertently upset a customer, and a bad review suddenly shows up on your profile. Don’t panic. Instead of ignoring the review and pretending nothing has happened, show how much you care about your customers by replying to the review and try to work out a solution. Other potential customers may look at that and feel pleased with the way you handle the situation.