Here Are 10 Reasons NOT To Hire Drum
We believe that every business has unique products and/or services that require an equally unique website to clearly communicate what a business offers. But, if you “just want a website” and don’t care about establishing the narrative of your brand, then we probably won’t be a good fit for you. Here’s why: Your brand and […]
JSON-LD, Schema.org, and the Future of SEO
With more and more devices, cars, household items, watches, etc. sharing and accessing data, the need has emerged for a standard format for sharing data on the web. Developers are constantly working hard to make the information overload we face every day more connected and organized—by means of standardization. Schema.org is the solution for a […]
Graphic Designers Do More Than Draw Pretty Pictures
Graphic designers draw really pretty pictures that communicate your message with clarity and consideration, content and focus, creating an immediate impact to help your audience remember you in that instantaneous moment. We “draw” from the art of practice – from history, experience, understanding, and often limitations set by clients and/or the market. Graphic design is a […]
Images and Gravity Forms Notifications
One of our clients needed a form for their WordPress website that would enable visitors to submit photos that could be attached within the notification email. The request was problematic, in that the images being submitted were exceeding the file attachment size limit. If you run into a similar situation, here is a step-by-step tutorial […]
Celebrating 10 Years of Success
FOR IMMEDIATE RELEASE: Greenville, SC – September 25, 2015 In the academic world of design, there are two distinct schools of thought. One group is convinced that form follows function while the other group takes a more egotistical view, believing that function follows form. However, Drum Creative dances to the beat of a different drummer […]
Accessibility While Preserving Aesthetics
Recently, I heard an informative presentation on accessibility in web design but was disappointed that the speaker didn’t provide many practical examples. Articles dealing with accessibility tend to be very technical and difficult to digest. The goal of this article is to fill the gap between accessibility information and application by providing some practical tips and helpful code snippets. I’m going […]
Character Development and Design
Character development and design for brands or services can take on many forms. In Greenville Rec‘s case, it came in the form of Petey the Penguin, Darby the otter, Homer the Duck, and Clyde the dolphin. Greenville Rec chose Drum Creative to develop a family of characters to help build recognition and promote their family of parks among the community. With […]
Navigating Brand Identity for the Long Haul
The decision to update a flagship brand or corporate identity, especially one that has existed for decades, requires expert navigation. Canal Insurance, a leading provider of commercial auto insurance to trucking operations, chose Drum as their creative co-pilot. Understanding your brand from the inside-out and the outside-in is a critical first step in our […]
Developing New Business for Life
No matter what the offering, new business is built on recognizing and mining your customer’s first-time experience. If you motivate a first-timer to return a second time, or even better, three times, you are well on your way toward developing a loyal customer for life. For over 5 years, West End Marketing Inc., the marketing agency of record for The Blood […]
