What Problem Are You Solving?

Happy woman looking at a website that has solved her problem

An essential part of your brand story is communicating what problem you solve. Show people why they need to do business with you. A website that conveys this information with an engaging story converts more viewers into customers. Your customers need to understand how your brand will solve their problems immediately. Otherwise, you’ll lose them. […]

The Power of a Clear Message

cubes showing clarity concept

When building a website that converts visitors into customers, one of the most important things to keep in mind is the idea of having a clear message. Essentially, this means that your website should be able to convey a clear, concise, and compelling message about your product or service in a way that is easily […]

Who Is The Real Hero?

business hero flying out of a laptop screen

Whether you are an independent contractor, freelancer, small to mid-sized business, or large enterprise, it’s never been more imperative to have a website. Businesses without professional websites lack credibility. Having a robust digital presence is universally expected by customers and clients. Your website is how you make first impressions, demonstrate your value, generate leads, and […]

3 Aspects of a Successful Brand

businesswoman placing wooden blocks with brand text on them

When it comes to branding, you must ensure that you correctly market your product or service in a way that allows you to succeed. One crucial aspect of branding is the saying, “If you confuse, you lose.” If your potential customers are confused by your branding, you will lose them. Thankfully, there are at least […]

Delivering Value To Your Online Visitors

man holding iPad with Drum Creative website on screen

The majority of a website’s credibility comes from the design. Considering that your website may be the first point of contact for potential customers, the site should help you make a great first impression. An effective web design will enable you to capture your audience’s attention and deliver value to your online visitors. Here are […]

Tips For Effective Design

designers creating an effective web design

Creating a website for your business is essential in helping you expand your audience. A professional website plays a vital role in developing your company’s brand while also making it easier for potential clients to learn about your business. Using professionals to design your website is a worthwhile investment that offers many long-term benefits. Here […]

Ramp Up Your Facebook Video Marketing Campaign

three girls watching facebook videos on iPhones

Social media has become a powerful tool for businesses to reach and engage with their target audiences. However, Facebook and Instagram have become more than just a news feed with posts and images shared with friends. It’s expanded into a section on their apps called Reels, where users can see short-form videos of their family, […]

12 Reasons to Use Video For Your Marketing

woman watching videos on smart phone

Time never stands still, but in the technology and marketing world time seems to move faster than the rest of the world. Online video is no longer a new concept but is now one that most people prefer. People prefer video instead of text because it’s a faster medium. The majority of people cannot read […]

4 Accessibility Tips to Improve Optimization

computer keyboard with a red accessibility button

Web accessibility is an important factor in search engine optimization (SEO), but when building their web presence, business owners often overlook or ignore the principle. Basically, web accessibility means building a site that anyone can use — regardless of whether they’re navigating the site with a keyboard or using assistive technology. Accessible sites help people […]

3 Common Mistakes You Need to Avoid

analytic reports showing web design mistakes

A research project by Tilburg University determined that there are over 5 billion pages on the indexed web. In such a competitive market, it’s important to make sure that your website is well-designed; however, there are many common web design mistakes that business owners overlook. If you want to increase the quality of your web […]

SEO 101: Looking at Links

a cartoon-like image of 3 men building a bridge with red stick across a narrow canyon

Links are critical to your SEO efforts. This article is aimed at folks who are only beginning their journey into the realms of search engine optimization (SEO). If you’re an advanced SEO professional, you’ll find this article basic. Or, perhaps you’ll find it a refreshing reminder of some basic SEO best practices. Either way, we hope you […]

Should You Put Videos on Landing and Sales Pages?

an image of a man holding a tablet and reflecting the image onto a wooden desk

Absolutely! Time and again, videos have been shown to increase conversions far better than text on a page alone. Every marketer understands the value of landing pages to introduce new products to customers, where a visitor arrives at your website before embarking on the buyer’s journey. A persuasive landing page should highlight the key selling […]