Beyond a Pretty Logo

a closeup image of a worn out ferguson 165

Most people don’t quite understand what goes into a great brand or how important the brand actually is to the company. But the truth is, how your brand is perceived by the potential customer or user affects its success – and your company’s success – no matter how large, or small, your business might be. […]

Is Good Enough, Enough?

a man in a black suit fixing his tie

The importance of differentiation in making one’s mark in the business world has a direct correlation to gaining success as a business leader. Recently, I completed my Masters of Business Administration from Walsh College and found myself at a crossroads.  Friends, family, and colleagues began asking me “what are you going to do now?” And to be […]

Recession and How it Affects You

a man in a suit holding a business newspaper

Main Street Webworx does a lot of direct marketing. By now, if you’re a business in the Greenville area you’ve likely been the recipient of one of our postcards. I oftentimes scan our mailing list just to get a feel for who’s out there. I see so many businesses in the same categories. Especially service-oriented […]

Simplicity in Design

A white desk with minimal decorations and a white picture frame on it with a beige chair

I think “Simplicity” is applicable to any design, or any part of life. I have five steps I like to go through for just about everything I do, so I don’t stumble over myself. As a designer, I don’t want to have clutter just for the sake of clutter…. Every piece of each design has […]

Web Design Above and Beyond

a picture of an astronaut floating in the middle of space

In all aspects of life, I constantly look for ways to improve how I do things—I am never content with the way things are. I am constantly learning and applying what I learn to the way I work. That is the advantage of going to events like Refresh Greenville and Tech After 5. I say […]

Effective Social Media Marketing

a lady smiling while talking on the phone and looking at her laptop screen

Ok, you’ve decided you are ready and you’ve set up your business Facebook Page, created a Twitter account, started a blog, and added a company page to LinkedIn. Congratulations!!! Now, what? If you’re like a lot of other small business owners out there, the challenge comes in using these resources effectively to create a social […]

Content is King

a red umbrella

And you thought cash was king? Nope. Not in web design. Today it’s all about content. I remember back in the day… say 1995, when just having a website was cool. All it needed was some “hotlinks” and flames to gain instant credibility. Consumers back then shopped with you first and visited your website second. […]

Why Search Engine Optimization Matters

a closeup of hands sitting on a laptop keyboard

There are millions of books, individuals, experts, and blogs available on SEO and how it works.  If you take the time to do research and digest what you find, you will likely come to the same conclusion as me – SEO matters.  So, why don’t I just save you the time and trouble of conducting the […]

Is Your Business Ready For Facebook?

a closeup of a coffee mug next to a computer on a desk and a bag and Christmas lights in the background

So, you’ve finally decided that you’re going to bite the bullet and get into this whole social media “thing.” Good for you! It truly is a great way to extend your reach and create a community for your customers. But, don’t jump in too quickly. There’s a lot more to it than simply creating a […]

Logo and Website for LiveWell Greenville

LiveWell Greenville's logo in green and brown

LiveWell Greenville announces the launch of their new logo and website, designed and developed by Drum Creative. LiveWell Greenville is a coalition of dozens of public and private organizations that aims to make Greenville County a healthier place to live, work and play. We have worked as a creative partner with the coalition over the […]

Dine Out for Mom – Thursday, October, 21 2010

a Dine Out for Mom graphic with a plate and a fork implemented into the graphic

Drum Creative is excited to have the opportunity to create the Dine Out for Mom commercial again this year, which will be airing on WYFF and Fox. Spread the word that Dine Out for Mom is Thursday, October 21st. Over 35 Restaurants are participating this year and each will donate a portion of their sales […]