Writing Title Tags and Meta Descriptions

a cartoon image of people working around 3D letters that spell out SEO

When creating new web pages or optimizing old ones, it’s important to take advantage of title tags and meta descriptions. These are both HTML attributes that Google and other search engines read and display in their search engine results pages (SERPs). Learn more about these attributes to understand what they are and why they should […]

3 Categories of Video Marketing You Need to Know

three people producing a marketing video

If you don’t think video marketing is the right strategy for the growth of your business, check out some statistics that say otherwise:  85% of online users watch online videos weekly. A recent survey revealed that 49% of respondents stated that they watched more online video (now) compared to the prior year. Video content appeared in over […]

Designing With A Mobile-First Mentality

woman using a mobile-friendly website design on her phone

In the era of the smartphone, mobile-friendly design is becoming more and more imperative. Browsing the web on a mobile device has become less about just providing information and more about inspiring user conversions. Visitors to your site should feel encouraged to make a purchase, book an appointment with your service, stay long enough to […]

Best Future Practices in Search Engine Optimization

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As the digital age continues to advance at a startling pace, SEO companies are constantly playing a game of catch-up. Since a cottage industry has evolved around manipulating the rankings of websites, search engines have responded with tactics that value user experience over mathematical theorems or keyword analysis. With the incorporation of this social aspect, […]

Attention as Currency: Video Marketing

man watching video on laptop

As the internet and social media flood us with information, our attention spans are becoming shorter than ever. Capturing your customer’s eye requires a nimble approach, and research shows that the best way to attract and maintain someone’s attention is through video. An emerging field of advertising strategy treats attention like a currency, and its […]

What It Takes To Have A Great Website

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Many business owners usually make one costly assumption – thinking web design is just about good looks. And it’s easy to see why. For many years, people believed that beautifully designed websites enjoyed lots of traffic. Many more thought visitors spent more time on them. And unscrupulous digital marketing companies used it as a marketing […]

Optimizing Your SEO Efforts For On The Go Lifestyles

woman doing a search on phone while on scooter

Focusing on an ever-changing digital landscape that progressively reflects an “on-the-go” mentality has become paramount. Algorithms are quickly changing within major search engines to deliver content, services, and products that deliver what a potential consumer needs at the moment or in the short term. By catering to this paradigm shift, satisfying your desired traffic and […]

Images Are Often Overlooked In SEO Strategy

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Search engine optimization (SEO) is the process of making your website attractive to a service like Google. It allows them to display links to your site when a user searches for information that you are best suited to provide. How do the search engines decide who has the best path to point a searcher toward, […]

2 Essentials For Creating Good Content

seo search box with the keyword chef

With so many people stuck at home amid the COVID-19 pandemic, now is the perfect time to beef up your website’s content for SEO purposes. But, as you do so, you’ll want to remember two vital ingredients in exceptional SEO: relevance and authority. Organic search is based on the user’s desire to find information relevant to […]

4 Ways to Get More Online Reviews For Your Business

illustration of people holding google review stars

When making a purchase decision, most people rely on various factors to make up their minds. So, unless you already know the product well, you will likely fire up your favorite search engine and try to locate as much information about it as possible. What you read online may convince you to buy from company […]

The Importance of SEO for Small Businesses

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SEO stands for Search Engine Optimization. It is, in a nutshell, a writing technique designed to tell search engines exactly what your site is about, so it can better serve search results. When you conduct a Google search, you type a series of words into a search bar. Then, when you press enter, the Google algorithm […]

4 Tips for Writing High-Quality Blog Articles

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Writing high-quality blog articles for your business is a great way to increase your website’s search engine ranking. But, if you’re not a writer, using a blog as part of your SEO plan can be full of pitfalls. Not following content writing and formatting best practices can actually hurt your companies’ reputation. Critical grammar errors […]