Why Video is Important for Marketing Your Business
Video has quickly become one of the essential marketing tools available to a business. It doesn’t matter how big or small your company is. Video can help anyone. It is just a matter of utilizing it properly. At first, video can seem a daunting task, especially if you haven’t implemented it before, or if it […]
3 SEO Strategies for Voice Search
Quoracreative says that in 2020, 50% of all internet searches will be voice-based. As more and more people use voice search to make their purchases, those businesses that optimize their sales funnel for this new venue will benefit the most. With voice-search shopping projected to reach 40 billion by 2022, there is a lot of […]
4 SEO Lead Generation Facts You Should Know
Did you know 93% of all website hits begin with a search engine? Search engines are arguably the best platforms for generating leads online. Take a look at these four interesting facts to see how SEO lead generation can help skyrocket your business. Inbound traffic refers to visitors coming to your site from public listings […]
3 Video Marketing Tips: When Words Aren’t Enough
Video marketing is an important business consideration now that there is so much marketing clutter online. When it comes to making your business stand out from the competition, words are no longer enough; videos engage consumers more effectively. Small Business Trends reports that on Facebook alone, Mark Zuckerberg reveals to have 8 billion video views […]
SEO For Content Management Systems
Content creation is one of the goals of SEO. If you want to easily create and update your website with content (blogging), you should consider using a content management system (CMS). These platforms are user-friendly (i.e., you don’t need to understand code) and allow you to regularly update your content. WordPress leads the pack with […]
Title Tags and Meta Descriptions For SEO
The very first thing that people see when they perform a search on Google will be the blue title and underlying description in the search results. Considering this is their introduction to your content, optimizing these titles and descriptions is as important as optimizing your on-page content. The title tag is the blue link that […]
Four Reasons Why Video Marketing Works
The fact is that consumers react to video more than they do to text. This is why it is important that your website and social media accounts incorporate video as much as possible. Why does video work so well as a marketing tool? Here are four reasons. We, as humans, respond to other humans. You […]
SEO 101 – The Value of Meaningful Page Titles
Every page on your website should have a meaningful title for the purpose of search engine placement and reader experience. If you’re building a website using a canned website creation tool, every title will then appear on the “back end” of a website in the title tag. Title tags are the number one priority search […]
Long-Tail Keywords: What They Are, and How They Help
One of the main objectives of any business is not only to capture the attention of customers in general but to engage the right kind of customers. The same is true of search engine optimization. Companies place a higher value on website visitors that come ready to purchase than the casual “passersby” who don’t have strong intent […]
The Importance of SEO For Your Business
Most digital marketers consider ranking on search engines a top priority, a practice commonly known as SEO. SEO (Search Engine Optimization) is an algorithm method of ranking websites organically. i.e., the search results appear naturally on search engines, unlike paid advertisements. It is a formula that involves the strategic use of keywords, content, and web […]
Market Your Business Using Video
The creation of in-house content for digital media is being adopted by a variety of companies thanks to the many platforms available online. YouTube is the largest used platform for video content, but other social media platforms are also using video to communicate with various demographics. According to a 2019 Wyzowl survey, 80% of marketers felt that […]
SEO 101: Keyword Basics for SEO Beginners
Twenty-plus years ago, before SEO (search engine optimization) became a nuanced science, keyword tags were used by website developers to help search engines like Google understand the content of a web page. But the system was ripe for abuse, leading to irrelevant search results and frustrated users. Search engines reviewed their efforts and built more […]
