How SEO Improves Your Website

graph illustration showing an increase in web traffic

Search Engine Optimization, or SEO, is the process by which Google and other search engines rank websites. Google has joined the ranks of Kleenex, Popsicle, and Band-Aid in becoming an American eponym. It represents not just a company, but the entire concept of searching the web. Other search engines exist that haven’t attained Google’s eponymous popularity: […]

The Cost of Building a WordPress Website

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WordPress started as a platform for blogging. Over the years, the site has grown to become one of the most popular CMSs. Research carried out by BuiltWith indicates that there are over twenty million live websites across the globe that use WordPress. The reason why WordPress is so popular is that it is cost-efficient. While some […]

How to Start SEO For a Website?

hand holding mobile phone with SEO on the screen

SEO is a vital part of the marketing budget for most businesses. Forbes claims that companies in the United States will spend $80 billion on search engine optimization in 2020. And while small business owners often try to tackle SEO on their own, large businesses will hire professionals to work on their SEO. Business owners should be worried about […]

The Right Web Designer For Your Business

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In the modern age, a company website is a necessity for every business – no matter how big or small. With so many options available, choosing a website designer can be overwhelming. Whether you are starting fresh or looking to update an existing website, there are some key things to follow in ensuring your business […]

What to Look For in a Web Design Company

conference table with web designers discussing web design

A website is an excellent strategy for marketing your business online. When designed with the right attributes, a website has the potential to bring awareness to your brand name, engage your audience, increase conversion rates, and help your business realize its ROI. According to Business Insider, “there are 644 million active websites on the internet.” Those […]

Advantages of Using Video to Grow Your Business

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The majority of consumers prefer watching videos to reading text. Hence, any business that needs to grow must include videos in its marketing strategy. Here are the advantages of using videos to grow your business. Videos are great for search engines. As long as you optimize your videos by including popular keywords in your titles […]

How Much Does it Cost to Build a Website?

illustration of costs related to hiring someone to build your website

Having a functional and professional web design for your business is an essential means of fostering growth. If you haven’t yet invested in an online presence for your company, and don’t want to tackle the creative and technical challenges of website-building on your own, perhaps you are wondering: “How much will it cost to hire […]

3 Ways to Effectively Optimize Your Blog Posts

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SEO is an incredible tool for marketers. Optimizing both your web pages and your blog posts will make your site more visible to those searching for a keyword related to the product or service you offer. If you want to improve your rank and reach more potential customers, use a blog as part of your SEO […]

Using a Blog as Part of Your SEO Plan

woman writing a blog on a laptop

Some businesses are unaware of the incredible value a blog can provide to their website, in addition to contributing to the overall growth of their company. Their thought process reads something like this, “I don’t have time to write blog posts, and I’m a business owner, not a writer. After all, the price of my […]

Designing an Effective Website For Your Business

web designer showing business owner his new website on an iPad

Having an effective web design is a tricky thing for many businesses, but an absolute must-have in today’s online world. There are many ways to go about it, so what makes an effective website? If you’re in the market for a fresh, clean, and professional website design, here are some things to consider: Effective web […]

Stand Out from the Crowd at Your Next Trade Show

fire apparatus trucks on display at a trade show

It’s time for another trade show, and you’re just not that excited about your display. Maybe you’ve been doing a ton of these events and you feel like you’re not getting a great return for your time. If you want to see increased customer engagement and sales after a trade show, consider updating your booth […]

Is Your Web Design Built For Customer Engagement?

illustration of construction workers building a website

The success of a website depends on the quality of its design. A site designed with care by a team of experienced web designers who optimize its user-friendliness, utility, and visual design is far more likely to succeed than one designed by an individual. Your website is the most widely visible aspect of your business’s […]