11
Jan
2021

Best Future Practices in Search Engine Optimization

by Keith Hodges, Content Strategist
News & Notes Search Engine Optimization SEO Social Media
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As the digital age continues to advance at a startling pace, SEO companies are constantly playing a game of catch-up. Since a cottage industry has evolved around manipulating the rankings of websites, search engines have responded with tactics that value user experience over mathematical theorems or keyword analysis. With the incorporation of this social aspect, a new domain of mastery has been implemented, which relies on psychology and user excitement.

Mobile Phone Use is On the Rise

Mobile phone use is unique in that the content medium is available at all times, but it is also location central. For businesses appealing to the consumer on the move, this is the equivalent of on-demand advertising.

Google research has shown that mobile searchers have a higher buyer intent – that means that users who search on a mobile device are much more likely to buy than users who search on a desktop.

According to  Search Engine Journal, “Google research has shown that mobile searchers have a higher buyer intent – that means that users who search on a mobile device are much more likely to buy than users who search on a desktop.” When taking this approach, the website must be configured for both smartphone and PC users.

Integration of Data Sources

Many marketing campaigns are based on intuition instead of hard data. One reason for this is the difficulty associated with integrating data from multiple sources. Creating a platform for analyzing all reputable data sources is essential for the next generation of effective search engine optimization.

To assist in clarifying such a large data set for an enhanced perspective on a strategy that will be effective, look no further than web traffic analytics tools. These might include Google Analytics or Omniture. Investigate trends versus page views over time to see which topics and keywords are garnishing the results. Results might include statistics such as page views, time spent on the page, and advertisement click through rates.

Contact our SEO strategists if you have any questions about the best future practices in search engine optimization.

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