News & Notes from Drum Creative

SEO 101 – The Value of Meaningful Page Titles

Written by Keith Hodges, March 24th, 2020

illustration of laptop and magnifying glass with SEO in view

Every page on your website should have a meaningful title for the purpose of search engine placement and reader experience. If you’re building a website… READ MORE

Long-Tail Keywords: What They Are, and How They Help

Written by Keith Hodges, March 16th, 2020

One of the main objectives of any business is not only to capture the attention of customers in general but to engage the right kind of customers.… READ MORE

The Importance of SEO For Your Business

Written by Keith Hodges, March 9th, 2020

graphic of four key areas of seo importance

Most digital marketers consider ranking on search engines a top priority, a practice commonly known as SEO. SEO (Search Engine Optimization) is an algorithm method… READ MORE

6 Homepage Essentials Every Business Website Needs

Written by Keith Hodges, March 5th, 2020

The homepage of your website is often the first interaction a potential customer has with your business. To ensure a scrolling visitor becomes a happy… READ MORE

Market Your Business Using Video

Written by Keith Hodges, February 24th, 2020

illustration of a computer screen with a video waiting to be played

The creation of in-house content for digital media is being adopted by a variety of companies thanks to the many platforms available online. YouTube is… READ MORE

SEO 101: Keyword Basics for SEO Beginners

Written by Keith Hodges, February 20th, 2020

close up of man's hand typing keywords on a laptop keyboard

Twenty-plus years ago, before SEO (search engine optimization) became a nuanced science, keyword tags were used by website developers to help search engines like Google… READ MORE

The Cost of Building a WordPress Website

Written by Keith Hodges, December 13th, 2019

wood desk with coffee mug, plant, glasses, and the WordPress written on top

WordPress started as a platform for blogging. Over the years, the site has grown to become one of the most popular CMSs. Research carried out… READ MORE

How to Start SEO For a Website?

Written by Keith Hodges, October 30th, 2019

hand holding mobile phone with SEO on the screen

SEO is a vital part of the marketing budget for most businesses. Forbes claims that companies in the United States will spend $80 billion on search engine optimization in… READ MORE

Top 3 Reasons Your Business Website Should Be Your Best Salesperson

Written by Keith Hodges, October 9th, 2019

illustration show a website with a salesperson holding a magnet and attracting customers

The goal of an experienced salesperson is to provide a stress-free and informative shopping experience. But employees can’t work 24/7, and you’ll miss out on… READ MORE

Your Website Could be Your Most Important Employee

Written by Keith Hodges, September 25th, 2019

As a business owner, you already know the importance of having reliable and trustworthy employees. They ensure your business runs smoothly and ultimately have the… READ MORE