News & Notes from Drum Creative

How to Create Customer Profiles to Reach Your Users

Written by Keith Hodges, July 16th, 2018

four silhouettes for customer user profiles

Every business has a different motivation for serving their customers. Even if you sell one core service, people are coming to you for a variety… READ MORE

How Do You Know If Your Website Has a Good Design?

Written by Keith Hodges, July 9th, 2018

Your web design can make or break your business. Customers are cautious to provide information to a site that they think will give them spam,… READ MORE

Your Business Needs Videos and This Is What They Should Be Doing

Written by Keith Hodges, July 3rd, 2018

video marketing illustration of hands holding an iPad

Video is better than text. Whether you’re focusing on social media feeds, in which short videos (especially those that don’t rely on sound) are more… READ MORE

3 Tips for Creating A Successful Logo Design

Written by Keith Hodges, June 26th, 2018

There are tons of companies out there and with them come a whole bunch of company logos. While some get it right when it comes… READ MORE

Good Web Design Includes Easy Navigation: Reducing Clicks Increases Interaction

Written by Keith Hodges, June 19th, 2018

woman on laptop frustrated with web design navigation

Websites need to be pretty. That’s been a long-established Internet norm for company websites. If you wow your visitors with great graphics, exciting images, and… READ MORE

Why SEO (Search Engine Optimization) Is A Must Have

Written by Keith Hodges, June 11th, 2018

Search engine optimization, or SEO, is a must-have for businesses looking to establish themselves as a competitive brand online. In the past, you could set… READ MORE

How to Continue Customer Contact After a Trade Show Ends

Written by Keith Hodges, May 29th, 2018

Not everyone who stops by your trade show booth is ready to buy something. But unlike visitors who browse through a physical store or spend… READ MORE

Web Design Plus SEO Equals Superior Inbound Marketing Opportunities

Written by Keith Hodges, May 21st, 2018

inbound marketing sign stuck to a dart board

In the distant past, SEO (search engine optimization) meant displaying a particular keyword on your website. Some folks took it to the extreme and repeated… READ MORE

Trade Show Booths: 4 Ways To Prove Marketing ROI

Written by Keith Hodges, May 14th, 2018

8 trade show booths illustrated with various people and displays

Trade shows are one of the best methods through which brands are able to market themselves and gain more exposure to the industry. Though the… READ MORE

4 Tips for Social Video Marketing

Written by Keith Hodges, May 7th, 2018

social video marketing image of hand drawing on clear board

Videos are extremely powerful when it comes to online marketing. They are often more engaging than regular content, and they produce a large ROI. Here… READ MORE