Small Business Marketing from Drum Creative

Expand Your Business by Narrowing Your Focus

Written by Drum Creative Team, June 10th, 2014

Conventional wisdom suggests the best way to grow a business is “more.” More services, more products, more markets. It’s the belief that, by expanding services… READ MORE

The Dirty Lowdown of SEO

Written by Drum Creative Team, March 7th, 2014

Understanding SEO (search engine optimization) can be a bit overwhelming. We design all of our websites to make sure you are ready for SEO success.… READ MORE

How Much Should My Website Cost?

Written by Drum Creative Team, February 5th, 2013

I’m not saying you should just throw money at it. You don’t have to. The price of setting up a website can vary from a… READ MORE

Top Reasons You Need to Redesign Your Website

Written by Drum Creative Team, February 4th, 2013

If your website isn’t as effective as you’d like, maybe it’s time for a make-over. A tired looking site is not an effective marketing tool.… READ MORE

Behind the Scenes with Analytics

Written by Drum Creative Team, October 26th, 2012

In Part One of this article, I explained the benefits of using Webmaster Tools to discover and manage how well your website is being seen… READ MORE

The Fastest Way to Get to Page One

Written by Drum Creative Team, August 1st, 2012

Whether you realize it or not, if you use the Internet, you’ve encountered PPC advertising. It happens every time you use your favorite search engine. … READ MORE

Once Upon A Time – Part I

Written by Drum Creative Team, April 4th, 2012

“Tell me a story.” It is one of the first things we ask for as children – and seek out the rest of our… READ MORE

Increase Your Conversions in 3 Steps

Written by Drum Creative Team, February 27th, 2012

Why are consumer testimonials so powerful? In his classic text, Influence: The Psychology of Persuasion, Dr. Robert Cialdini explains the psychology of why people say… READ MORE

Become a Snail Mail Superstar with Postcards

Written by Drum Creative Team, January 9th, 2012

In a world of social media, web apps, tweets, pings and invisible ‘clouds,’ the notion of mailing a postcard to market your business seems almost,… READ MORE