Small Business Marketing from Drum Creative

Hiring an Agency vs. Individual Employee

Written by Keith Hodges, February 18th, 2019

man opening shirt revealing a message, "find the right people"

Hiring an Agency vs. Individual Employee

When a company needs to add services to their current repertoire, they generally have one of two options: to… READ MORE

How Can You Successfully Brand a Small Business?

Written by Keith Hodges, August 20th, 2018

large man shaking hands with small business man illustration

When people think of successful brands, they usually imagine large, universally-known companies, sometimes even if they carry a negative connotation. But you don’t have to… READ MORE

Why Is It Important to Have a Professional SEO Plan?

Written by Keith Hodges, March 26th, 2018

chalkboard illustration of a professional SEO plan

There are multitudes of competing tools for organizing keywords and metrics, but all they provide is raw data. Knowing how to measure that data and… READ MORE

3 Logo Design Mistakes You Need To Avoid

Written by Keith Hodges, March 6th, 2018

If you’re going to run a business, you need to have the right logo design. These simple symbols, though they might look like just another… READ MORE

Why a Custom Website Works Better Than a Free Template

Written by Keith Hodges, November 27th, 2017

For every online tool you can pay for, there’s a handful of free alternatives. If you want to automate business functions, you can pay for… READ MORE

Expand Your Business by Narrowing Your Focus

Written by Drum Creative Team, June 10th, 2014

Conventional wisdom suggests the best way to grow a business is “more.” More services, more products, more markets. It’s the belief that, by expanding services… READ MORE

The Dirty Lowdown of SEO

Written by Drum Creative Team, March 7th, 2014

Understanding SEO (search engine optimization) can be a bit overwhelming. We design all of our websites to make sure you are ready for SEO success.… READ MORE

How Much Should My Website Cost?

Written by Drum Creative Team, February 5th, 2013

I’m not saying you should just throw money at it. You don’t have to. The price of setting up a website can vary from a… READ MORE

Top Reasons You Need to Redesign Your Website

Written by Drum Creative Team, February 4th, 2013

If your website isn’t as effective as you’d like, maybe it’s time for a make-over. A tired looking site is not an effective marketing tool.… READ MORE

Behind the Scenes with Analytics

Written by Drum Creative Team, October 26th, 2012

In Part One of this article, I explained the benefits of using Webmaster Tools to discover and manage how well your website is being seen… READ MORE