from Drum Creative

Attention as Currency: Video Marketing

Written by Keith Hodges, January 7th, 2021

As the internet and social media flood us with information, our attention spans are becoming shorter than ever. Capturing your customer’s eye requires a nimble… READ MORE

Web Design For Business: What It Takes To Have A Great Website

Written by Keith Hodges, December 15th, 2020

woman looking at laptop and happy about great website experience

Many business owners usually make one costly assumption- thinking web design is just about good looks. And it’s easy to see why. For many years,… READ MORE

How Video Marketing Can Boost Your SEO Efforts

Written by Keith Hodges, September 11th, 2020

Many businesses make the mistake of underutilizing video marketing. Most marketing companies don’t prioritize videos and the few that do, don’t give it the attention… READ MORE

How to Use Video Marketing to Recession-Proof Your Business

Written by Keith Hodges, August 31st, 2020

Economies go up and down but some businesses weather the curves better than others. How do you build an online presence that’s strong enough to… READ MORE

User-Generated Video Content and Social Proof

Written by Keith Hodges, August 3rd, 2020

illustration of a product unpacking video

How can you give your audience the opportunity to interact with your products when you don’t have a brick-and-mortar storefront? How can you demonstrate product… READ MORE

Four Costly Video Marketing Mistakes You Should Avoid

Written by Keith Hodges, July 22nd, 2020

mobile phone showcasing a variety of video streams

To be able to achieve success in producing videos, you need to have a strategy. Nowadays, the competition is tough, given how popular video marketing… READ MORE

4 SEO Tactics for Small Businesses with a Tight Budget

Written by Keith Hodges, July 10th, 2020

tight seo budget illustrated with a belt around the word 'budget'

Small businesses, especially those that are just starting out or going through a tough time, may not have a big budget assigned for marketing and… READ MORE

Best Keyword Tools For SEO

Written by Keith Hodges, June 10th, 2020

illustration of people trying to discover the right keyword for their SEO

Any seasoned online marketer knows the importance of keyword research. If you choose the wrong keyword, you’ll have a hard time ranking.

What is Considered

Why Video is Important for Marketing Your Business

Written by Keith Hodges, May 26th, 2020

illustration of a video shoot for marketing a business

Video has quickly become one of the essential marketing tools available to a business. It doesn’t matter how big or small your company is. Video… READ MORE

3 Video Marketing Tips: When Words Aren’t Enough

Written by Keith Hodges, April 24th, 2020

illustration of a girl on a screen highlighting video marketing

Video marketing is an important business consideration now that there is so much marketing clutter online. When it comes to making your business stand out… READ MORE