29
Aug
2017

Creating a Consistent Brand

by Keith Hodges, Content Strategist
Branding Content Content Management Logo Design Marketing Tips Web Design Website Design
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branding sample on various printed pieces

Branding is an essential part of creating a successful business in the 21st century. With people having access to so many companies at their fingertips, having a defining element can set your business apart from the clutter, get you noticed by your target audience, and help you avoid common branding mistakes. Finding what makes your business unique will set you apart from the pack and set you up for success.

Use the Same Logo Everywhere

Creating your perfect logo design is only half of the battle. Once you’ve found an image that works for you, it’s important to make it practically synonymous with your business. The logo should be used as your profile picture for every social media site you are on. This image should also be present on any related merchandise, from business cards to tee shirts.

Curate Your Hashtags

Correctly used hashtags are extremely effective at drawing a larger audience to your site/social media accounts. First, find popular hashtags to use on social media posts that relate to your brand. Most social media sites will list how many posts are within a tag, so the key is to find one that works for you and is widely viewed. Second, create a hashtag that is specific to your brand. Whether this is your tag-line or just a clever identifier, make sure to use this tag on all of your social media as well. By keeping your hashtags consistent, you create essentially a virtual gallery of your social media that’s easily searchable and allows your target audience to see all of your content at once.

Create a Cohesive Aesthetic

Finally, for a brand to be completely consistent, it must be cohesive across all art forms. Visually, all images posted should look similar in hue, contrast, and aesthetic especially on social media and blog posts. If each picture has a completely different personality it confuses the viewer. This also applies to written content. You want to make sure your writing style is consistent throughout all platforms; from tweets to blog posts or even any printed media you might give out. Giving your business a true “voice” is a great way to be easily recognized and solidify your brand.

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