A video is an extremely powerful medium for communicating an idea, concept or promoting an event. When The Blood Connection wanted to do a video commercial for their annual Rock ‘N’ Roll Up Your Sleeve Blood Drive, we were tasked with developing one that would communicate their message in a fun and creative way.
A Song By Any Other Name
The theme for this blood drive centered around music, specifically, rock ‘n roll music. As we began to consider concepts, we had the idea to do a throwback video based on the early Time Life Music commercials. We thought it would be fun to take popular rock songs and rename them in relation to blood donation themes. We started by writing a script for the commercial, which included researching some of the most popular rock ‘n roll hits. After sorting through hundreds of songs and putting our creative minds together, we came up with our own list of “donation hits”.
Getting In Tune with Our Creative Side
Once the script was written, we began to build a storyboard, to help us visualize what our video would look like. These ‘rough drafts’ allowed us to build a list of what was needed as far as graphics, visuals, actors, and the specific video shots/angles necessary for bringing the video together.
While the designers were busy with the graphics, our video team was working on finding the right location, putting together the right actors, and getting the right narrator for the video.
Working with Rock Stars
A Logo Worth Its Metal
For Those About to Rock
If you are interested in putting together a promotional commercial or other video-related projects, contact us to see what our band of designers and writers can ‘drum up’ for you.