26
Dec
2017

Why Having the Right Logo Is Essential

by Keith Hodges, Content Strategist
Branding Design Topics Graphic Design Logo Design News & Notes
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There are certain elements of a business that seems like standard requirements: a business name, a slogan, a website, and more. A logo is certainly on that list, but you need an image that lets you do more than just check something off of your to-do list. The right logo is shorthand for your company, and it’s important that you have a high-quality tool for first impressions.

Why is it so Important to Have a Good Logo?

1. A good logo can provide instant recognition

No matter what kind of advertisement method you prefer, most people are only going to see it for a few seconds: your logo might be on a t-shirt, the corner of a billboard, in a YouTube ad for the five seconds before it becomes skippable or in a Facebook logo, and it has to be recognizable. With the wide array of logos that already exist, finding a professional who can design the right combination of simple shapes and striking color to uniquely brand your company.

2. Logos give prospective clients information about your company

Even though the shapes and colors are relatively simple, they convey a wealth of information. Your logo design shouldn’t only be a recognizable image that ties to your company name, it should also give visitors and potential customers insight into your company’s services. Some of it might be explicitly clear, like a gear shape for an industrial company, while some of it might be subliminal, like the tone and emotions generated by certain colors.

Building the right logo that’s distinct, simple, and informative can be challenging. Let our expert graphic designers see what they can create for you so you can focus on growing your business.

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