10
May
2019

Is Your Web Design Built For Customer Engagement?

by Keith Hodges, Content Strategist
Branding Design Topics News & Notes Responsive Web Design Search Engine Optimization SEO Web Design Website Design
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illustration of construction workers building a website

The success of a website depends on the quality of its design. A site designed with care by a team of experienced web designers who optimize its user-friendliness, utility, and visual design is far more likely to succeed than one designed by an individual. Your website is the most widely visible aspect of your business’s public image, so it is vital that it be designed by experts who will fortify that image to strengthen your connection to your customers.

How is a Strong Website Designed?

Strong website design requires a wide range of professionals with essential expertise in various digital fields. Their combined efforts allow for the creation of a website containing everything needed to make your business prosper online. Below are several design principles that will ensure that your website is engaging, user-friendly, effective, and visually pleasing.

The Importance of Mobile Compatibility

Mobile smartphones are the most common means of web access for today’s customers. It is of vital importance that your site is engineered for compatibility with mobile devices and their web browsers. If your web design doesn’t support the most common screen sizes, those who would have been your customers will go elsewhere to fill their needs.

The Importance of Swift Loading and Easy Navigation

Slow loading can turn customers away from your website before they can read its first paragraph. Optimization of page size and coding enhance loading speeds and ensure that your customers will have a positive and engaging experience when navigating your site.

An easily navigated website is one that visitors will stay on longer and engage with more thoroughly. An overly complicated site with too many layers of pages and links that lacks easy access to critical information is doomed to failure. The proper organization of your website, so that vital information doesn’t get lost in a forest of page links and disorganized page hierarchy, is essential to strong web design.

The Essential Nature of Proper Layout and Imagery

Proper color, image, and video layout on your site make the difference between attracting users and driving them off. These aspects are difficult to balance correctly for any individual. Put your website in the hands of those who will make sure that the design of your website is appealing and attractive.

Readability and Consistency are Vital

A beautifully designed site is useless without text to back it up and provide users with the information they need to engage with your business. Your website’s typography, designed for visual appeal, easy readability, and search engine optimization, will draw in customer interest. The design and layout of the text must be consistent with that of the rest of your site.

Strong web design is essential for the success of any business in the digital age. Contact our web design team today to fill your design and optimization needs so that your customers will be contacting you tomorrow.

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