27
Jul
2020

Local SEO Tactics Your Business Can Use

by Keith Hodges, Content Strategist
News & Notes Online Marketing & SEO Search Engine Optimization SEO Small Business Marketing
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illustration of four people using local seo to find businesses

So, you’re a local business, and you want to get your business to appear at the top of the search results. You’re not alone. Every small local business wants to do the same. That means you have to do the local SEO (search engine optimization) tactics that will set you apart from the competition. Just having a website isn’t enough these days. Here are the things you can do to get your business to appear at the top of Google’s search results.

Multiple Locations, Multiple Pages

Are you a local business that has multiple locations? You have a store on the north side of town and a store on the south side of town. You might have your main store or headquarters in one town and another store or branch in another. Whatever the case, you need to have one web page for each of your locations. This will help ensure that your business appears when prospective customers or clients are searching nearby. On each page, make sure to have the location’s name, address, and phone number at a bare minimum, but don’t be afraid to provide more information about that location. In fact, the more you can tell, the better.

Sign Up and Optimize Google My Business Listings

Any business that doesn’t have a Google My Business page yet needs to create one. This is where you’ll create listings for your business and its various locations. If you have a Google My Business, then you need to make sure you optimize it so that you’re not only appearing in the search results but are presenting a good face to those people who find you. Make sure to verify each of your locations, have the hours for that location, and good photos at the very minimum.

Optimize for Voice Search

“Drum Creative has worked magic getting us ranked #1 in google for our most searched keywords.”  -Chanda Morrison

Voice search is becoming more popular, and it’s only going to become even more popular in the coming months and years. You need to begin optimizing for it right now. What does this mean? Well, it means making the content on your website a bit more conversational. You’ll also want to make sure that you’re answering those who, what, when, where, why, and how questions that your customers and clients may have. Think about specific information that people in your niche may search for, and then you should create content to answer those questions.

Are you still worried about your business in terms of SEO? Contact us and let’s start a conversation on developing an effective SEO strategy for your business website.

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