A logo represents who you are and how you want to be perceived. Whether it’s proactive or reactive, the decision to design a logo is one of the most important marketing decisions you have to make. In many cases, it is the first or only communication element your public sees that expresses who you are and your reason for being. Helping you discover, design and express your point of difference is what we do best.
LOGO AND IDENTITY
ANALYZE AND DEFINE: Using our ADAD model (right), we have a discovery interview to understand how you want to communicate your branding message through a logo. For rebranding, we analyze your current logo and tagline (if one exists) and review pros and cons, strengths and weaknesses, and provide competitive insights. If no logo exists, we explore the creative message with you and work to define your direction and purpose.
DESIGN AND ACTIVATE: Once the branding message has been defined, we account for feel, style, colors, fonts, icons, taglines, etc. that were examined in the initial discovery interview, and recommend several logo options for review (3 to 4). Because of our due diligence in the discovery process, we find that we consistently hit the mark. From this point, we tweak the design until you are completely satisfied with the results. We are now ready to activate your logo.
Once the brand logo and identity are established, Drum can design business cards, stationery, envelopes, note cards, etc. that integrate and reflect the defined logo style.
LOGO STYLE GUIDE
We can now design a logo style guide that sets the standards for all communication efforts, allowing your message to be read consistently across multiple platforms. This guide includes logo usage, font styles, colors, image sizing and reference points, and is an invaluable resource for your growing business.