31
Jan
2020

New Year, New Website!

by Keith Hodges, Content Strategist
Redesign Web Design Website Redesign
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illustration showing numbers 2020 being redesigned

The new year is a time for fresh beginnings, especially when it comes to your website. Digital trends are always changing, and you want to be sure you’re always providing the best experience for those who visit your site. Right now is a great time to consider a redesign of your website! In fact, you might be wondering why your business should consider a website redesign.

Why Redesign Your Website?

  • Improve usability – if a business owner had a brick-and-mortar store, they’d work hard to keep it looking its best. A clean, beautiful storefront looks more enticing to customers. In the same way, an easy-to-navigate, modern-looking website draws in customers. A website redesign allows you to employ all the latest digital strategies easily, keeping your site up-to-date and simple to use.
  • Boost your branding – your branding is absolutely essential to your business. It helps you communicate a unified message across all platforms, and building a solid brand starts with your website. A website redesign gives you a chance to build a brand that will boost your bottom line and will stand out among your competitors.
  • Upgrade your SEO – when redesigning your website, you can start from the ground up with a great SEO strategy by using custom URLs and heading, title and alt tags in your HTML.
  • Make it more responsive – a responsive website adjusts to different screen sizes automatically. It doesn’t matter if your users view your site on a desktop, a laptop, a tablet, or a smartphone – they will all be able to showcase your website easily. If your site isn’t already mobile-friendly, you’re missing out. More than half of all web traffic is mobile. A redesign is a perfect opportunity to build a responsive web design that can benefit your business.

Where To Start

A website redesign is a big undertaking. It requires research to gain insight into what your customers are looking for, and careful planning to strategically map out the redesign and cover all your bases, from branding to content strategy. If you’re looking to redesign your website, the new year is a great time to get started. Contact Drum Creative to begin your redesign journey!

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