The Problem
When InTrust first came to us, they did not have a website. The were a job placement agency that placed C-level heath care executives. We could see their passion and genuine care for their clients, because they sat on their side of the desk in the healthcare industry. Without an online presence the knew they were missing out on opportunities.
Our Solution
Drum Creative discussed the importance of clarifying their message, and we guided them through the Story Brand framework to help clarify that message into an elevator pitch, and then convert that message into a simple wireframe that displayed the order and flow of the message. After crafting their brand’s message for the homepage, our team was able to create a well-designed, dynamic website, that engaged with their potential customer. Now, instead of avoiding the inevitable question, “What’s your website address?” InTrust proudly displays a link to their clear and effective website in their emails, business cards, and other marketing collateral.
Services Provided
- Brand Story, Web Design
