We developed a storyboard to define the specific shots we needed and to make sure that the video contained the right message using the proper wording. We began shooting footage from one of the blood centers focusing on actual donors going through the donation process. We also made a visit to the main facility to learn and show how blood gets separated.
After videoing the blood centers we added stock animations of blood cells, combining them with other images and video to create an effective message that communicated the Blood Connection’s call for action. We arranged, edited, and produced the final video using Final Cut Pro.