28
Sep
2020

SEO for eCommerce Explained

by Keith Hodges, Content Strategist
Branding Content eCommerce Keywords News & Notes Online Marketing & SEO Responsive Web Design Search Engine Optimization SEO
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SEO for eCommerce is a topic that many online businesses are aware of, but most don’t know how to do it properly. That’s why so many are focused on paid advertising as the primary source of traffic: They are not patient with the long-term property of SEO. For your business to gain a competitive edge over the competitors, you need to develop a sound SEO strategy that works for your eCommerce site.

What Is SEO for Ecommerce?

Search Engine Optimization (SEO) is the act of optimizing your site so that it will appear higher in search results when a user uses keywords that are related to your niche. Outbrain completed a study showing that search traffic’s quality is much higher than that of social media traffic. To establish a long-term brand, businesses need a reliable SEO strategy that generates a steady amount of natural traffic over time.

Best SEO Strategies for Ecommerce

95% of all searchers will not move past the first page, and the first position gets about 35% of the clicks. This means you should aim for the top 3 positions for your target keywords to see good results. How to do this?

Smart Keyword Choice

Keyword basics are important to your SEO and you should not skip this step. Keyword choice can make a difference between obtaining number one in a short period of time and struggling for years without getting what you want.

If you target keywords that are highly competitive and difficult to rank for, you’ll never reach page one. Another mistake is to rank for keywords that have little traffic and no buying intention. For example, a user who is searching for “free SEO tools” will be highly unlikely to buy anything from you.

Good Site Structure

A good site structure should be simple and easy to navigate. Generally, it should take no more than three clicks to get from one page to any other page. Use related keywords to form page URLs and directories.

On-Page SEO for eCommerce

For product pages, try to include the main keyword in the H1 title, image alt tag, and product description. Most of the pages on the top ten have posts with 2000+ words. Since Google favors long-form content, consider incorporating a review session where users can submit their own reviews. This way, the overall word count of the page will increase.

Build a Strong Backlink Profile

Backlinks can improve your SEO. The more other sites link to you, the more popular Google thinks your content is. However, don’t spam links. Focus on building relevant, high-quality backlinks from authority sites in the niche.

Perform SEO Audits Regularly

SEO is not just about keywords and backlinks. Google also ranks your site based on other technical factors such as mobile responsiveness, loading time, user experience, and working links. That’s why it’s important to perform regular SEO audits to ensure everything is working as intended.

Having a complete and effective SEO strategy is critical to your success online. Don’t make costly mistakes that affect your bottom line. Working with an experienced SEO agency that is result-oriented ensures that you get the desired results without having to go through trials and errors. If you have any questions regarding your business’s SEO strategy, don’t hesitate to contact us today!

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