16
Mar
2017

Is Your SEO Investment Working?

by Keith Hodges, Content Strategist
News & Notes Online Marketing & SEO Search Engine Optimization
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Remember playing hide-and-seek when you were a kid? Your friends would hide while you counted to ten out loud and then warned, “ready or not, here I come”. In the business world, there is a similar game being played but the object is not to remain hidden but to be found.

When it comes to online searches there are tons of businesses that are ‘hidden’ from the user simply because they don’t know how to play the game. People are constantly searching for products and services, including the ones offered by your business. Do you have great products, solutions, and support but feel you are not being ‘found’ when people are searching for what you offer? Without SEO even a beautiful web design can be hidden or invisible to search engines.

Drum has an excellent understanding of SEO and are committed to doing it the right way. I can’t say enough good things about our experience working with their staff. – Brian Moore, NICCA USA

SEO Is The Name Of The Game

Search Engine Optimization (SEO) is the process of drawing more traffic to your site by ensuring that your site ranks high in search results for a particular service or product. It is a technical, strategic and time-consuming process, which is why most businesses hire professionals to help them with their optimization strategy.

Optimizing Your Website For Search

We often talk with people who say they paid for SEO but aren’t sure what they received or if it is making any difference. Our approach to SEO is different from many of our competitors in that we view it as an ongoing strategy rather than a one-time service. We implement, track, and analyze strategies that are based on your desired goals and then measure our SEO efforts through analytics so you can see the results as they happen. This ‘organic’ approach ensures that you are reaching your intended audience and staying visible among your competitors.

How can you know what your SEO investment is accomplishing?

Tracking Your SEO Investment

Our site is much improved and we are very pleased to have partnered with Drum and look forward to our continued relationship with them. They have been spot on with guidance and recommendations. – Perry Shatley, BFX Fire Apparatus

As an agency, we have worked hard and invested much in improving our own SEO and we understand the challenges of keeping a website optimized for search. Marketing your business for online search is an absolute must for any business wishing to be competitive on the web. In fact, if you are not working to improve your position then you are actually losing ground to someone else who is.

How can you know your SEO investment dollars are making a difference?

SEO Workbook

When you hire us to do your SEO, you are a strategic part of that journey. Through our SEO Workbook Plan, you set the goals, we develop the strategies, and analytics keeps us moving forward. Through quarterly meetings, you will get measurable results and professional consultation leading to actionable next steps. SEO Workbook allows us to connect you to the strategies and inform you of the progress.
 

Ready-or-Not, The Searches Are Coming

If you want to be found online and improve the search optimization of your website, contact us today to learn how we can help.

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