23
May
2017

3 Tips For a Successful Landing Page Web Design

by Keith Hodges, Content Strategist
Landing Page News & Notes Web Design
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man typing on laptop creating landing pages

Designing a good landing page can take years of experience and industry knowledge. But there are a few simple features that can really make a landing page stand out above the rest. Here are three web design tips for creating any landing page.

1. Be Creative With Your Contact Form

Your contact form may be one of the first things your website visitors see. It’s the perfect opportunity for you to give visitors a feel for your personality. Instead of having your typical “Name and Email” contact form, spice it up a little. Include some catchy copy and let your personality come across.

Don’t be afraid to think out of the box. You can stray from the typical questions. Ask something different that might make your subscribers smile or laugh. It’s your time to shine.

2. Incorporate Videos

Video is becoming one of the leading forms of content. Incorporating videos into your website homepage is a great way to attract attention. Behind the scenes, videos are particularly popular. Shoot a few videos about what goes on behind your company’s closed doors, and feature them on your site. The results may surprise you. If you put a video on your landing page, your conversion rate can increase up to 80%.

3. Use Reveal-based Features

By nature, people like a little mystery. Incorporate one or two reveal-based features on your landing page. You might require users to answer a question before going to a web page or make them watch a video before accessing your blog.

These three web design tips alone aren’t enough to make a website successful. With more than ten years of experience, we understand what it takes to create a good design that compliments a good user experience.  Contact us for a custom web design that can take your company to a whole new level.