4
Feb
2013

Top Reasons You Need to Redesign Your Website

by Drum Creative Team,
Search Engine Optimization Small Business Marketing Uncategorized Website Design
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If your website isn’t as effective as you’d like, maybe it’s time for a make-over. A tired looking site is not an effective marketing tool. It actually could be hurting your business.

Here Are the Top Reasons to Redesign Your Website:

It looks dated  –  You may have set up a website several years ago that was  cutting edge. But the internet world changes quickly. Three to five years is a normal lifespan for a website.

Your site hasn’t evolved with your business growth – You launched your website when your business started, but now you’ve grown and expanded. Be sure your website evolves with your business. If you’ve upgraded your products or services then keep your site current with all the changes.

It doesn’t say what you do – Seriously! Try this: Select and copy all of the text on your website’s homepage. Then paste its text into a word processor and read it. If you can’t tell within ten seconds what your company does, nobody else will either. You need a redesign.

It’s not getting traffic – You need to rethink your SEO (Search Engine Optimization) if you’re not getting enough visitors. Effective keyword marketing can make a lonely site popular. If you don’t understand search engine optimization give us a call.

It doesn’t connect with your visitors – Does your site look like there’s a real person connected to it or a faceless company? Do you clearly explain to visitors how you can help them and how they’ll benefit from your products and services?

It doesn’t work properly – Do you have outdated links? Broken links? How does it perform in various browsers? These things can significantly impact your search engine rankings.

It’s boring – Let your website have personality. Write with a personal conversational voice that relates to your target audience. A technical site will obviously need to be written in a different style than a guitar website or comic book web store. Show some excitement about your products. A good copywriter can work miracles. Content is still king.

It gets traffic but doesn’t make any sales – If you’re not getting any sales then there could be several problems with your site. At the very least, your website should:

  • Get the visitor’s attention
  • Engage them
  • Call them to action

In that order. Think of your site as a funnel where the large opening is the homepage and the small opening is the final call to action. For example, “Call today for a free estimate.”

Do you explain how your products benefit your potential customers or do you talk about features only? It’s sad how many websites talk about themselves and not their customers.

Can visitors easily figure out how to place an order or contact you? Don’t overlook this vital final step.

If your site has any of the above problems, then it’s time to consider a redesign. A good web design company can give you a quote and explain the process to you. Don’t let one of your most effective marketing tools become obsolete and ruin your business.