Social media has become a powerful tool for businesses to reach and engage with their target audiences. However, Facebook and Instagram have become more than just a news feed with posts and images shared with friends. It’s expanded into a section on their apps called Reels, where users can see short-form videos of their family, friends, and businesses they follow.
Video is a versatile and dynamic medium that can convey complex information, emotions, and stories in a short and captivating way. Facebook now reports that video posts have 59% more engagement than other post types, and Instagram says that Reels are the best way to reach new audiences on their platform. This means that simply pointing a camera and pressing record is not enough to compete with all the other videos users see. You need a clear strategy, a compelling message, and a professional production quality that matches your brand identity and goals.
Strike Viewers Hard and Fast
You must get the viewer’s attention in the first five seconds to make your videos work. Anyone on their phone or computer has a million push notifications and posts screaming for attention. They will scroll past your video if you don’t catch their eye quickly.
There are many ways you can grab a person’s eye quickly. For example, you can synthesize the value of your video in a sentence or two to arouse the viewer’s curiosity quickly and update the thumbnail with an eye-catching visual for maximum impact.
While the aesthetics of vertical video can be argued, its high performance on Facebook and Instagram videos cannot. Vertical videos are inherently more mobile-friendly and easily fit into Reels and ads. Depending on where you’re posting videos, you may also want to create a landscape or square version of the video.
Set a Goal for the Video
Your video will only be as effective as your message, and you only have time for a single message in a short-form video. Here are a few objectives you can choose from as you plan your next video:
- Enhance your brand image and credibility by establishing trust and authority and quickly explaining who you are and how you can help.
- Increase your engagement and retention by capturing and holding your audience’s attention longer than other types of content.
- Boost your conversions and sales by clearly outlining your products’ or services’ features and benefits and calling them to action.
As you can see, good video production is essential for social media marketing success. However, creating high-quality videos for social media can be challenging and time-consuming, especially if you don’t have the skills, equipment, or resources to do it yourself. That’s why hiring a professional social media video production agency can be a wise investment for your business.
If you are looking for a reliable and experienced social media video production agency to help you create amazing videos for your business, contact us and start a conversation on developing video strategies that help promote your business.