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Effective Social Media Marketing

ArticlesEffective Social Media Marketing

Ok, you’ve decided you are ready and you’ve set up your business Facebook Page, created a Twitter account, started a blog, and added a company page to LinkedIn. Congratulations!!! Now, what? If you’re like a lot of other small business owners out there, the challenge comes in using these resources effectively to create a social media presence online that adds value to your business.

Post a promotion
But you should only do this occasionally. More importantly, you must have engaging posts, share insights, and build relationships within these social networks – with individuals and other businesses.  Of course, doing so can be confusing and time-consuming for a small business.

Stick with it
All too often, we see companies lose momentum or even abandon their social media efforts if they don’t see immediate sales results. Unfortunately, by walking away from a Facebook Page or Twitter account, they are missing out on benefits far exceeding one or two immediate sales. A recent article on sixrevisions.com reinforces how Social Media can be a huge factor in SEO (Search Engine Optimization) and how utilizing these tools can boost a company’s overall search engine ranking. Beyond improving one’s “findability” online, creating an online community of friends, fans, and followers can lead to improved customer retention and provide an outlet for inexpensive promotional marketing.

What we do
At Drum Creative, we are active on Facebook, LinkedIn, and Twitter. We also frequently share tips via our Blog. We strive to post things that are fun, educational, and conversational. We interact with companies that we follow and our followers, fans, and friends. Even better, we learn new things and make more connections along the way. We also work closely with clients to help them achieve their Social Media and Online Marketing goals. Click on the icons below to see how we’re using Social Media.


If you have made the move to Social Media – stick with it! Don’t abandon your efforts after one to two weeks. Social Media is much more than a “gimmick” to get quick sales – it’s a commitment to your customers and you will get back what you put into it – maybe even more.

If you’re still not sure how to make that next move or simply cannot find the time needed to do so, contact us using the form below. We’re more than happy to guide you in setting up, maintaining, or simply getting your social media presence up and running.

We're excited to help you!

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