Sometimes the best way to ring in the New Year is to have a fresh start. For businesses, January is a typical time to rebrand. Whether rebranding or looking for a facelift, consider these reasons for ringing in the New Year with a redesigned website.
Updates Speak Volumes
If you haven’t updated your website in several years, it’s time to take the leap. Web design is rapidly and constantly changing. As a business owner, your site is your first opportunity to impress a potential client. An out-of-date website can give a wrong first impression. Your site may unintentionally tell people you are not up-to-date in your industry.
Consistent Design
Have you changed your company colors or fonts for your print copy? If so, extending those updates to your website is important. Clients will identify your website and associate it with your company when there is consistency in your design. A good web design has a definite impact on visitor behavior.
Consistent Design Includes:
- Making sure graphics and logos are the same everywhere
- Keeping photos and biographies of current employees updated on the website
- Make sure all social media links direct clients to your website and vice versa
- Make sure all catchphrases and company taglines are the same for print and digital platforms
Hire A Professional
Once you’ve decided to move forward with your website redesign, you need to hire a professional. The list of options regarding the number of website changes to make are endless. Find an agency that listens to your business vision and works with you and your budget to develop a website to further your goals.
Ready to get started on your website redesign? Give us a call or use our convenient contact form. We can’t wait to get started.
