A website is an excellent strategy for marketing your business online. When designed with the right attributes, a website has the potential to bring awareness to your brand name, engage your audience, increase conversion rates, and help your business realize its ROI.
According to Business Insider, “there are 644 million active websites on the internet.” Those numbers are projected to steadily increase by 5.1 percent in 2020. To stay genuinely competitive, not only does your business need a website, but you must know what to look for in a web design company.
Although choosing a website design company can be tedious work, we’ve narrowed down the five fundamental characteristics to look for to help you achieve the best results.
Visual Design
It’s a given that a web design company should be creative, but visual design focuses on digital products, which is different from actual website design. The designer is responsible for giving your digital design a unique look and feel which sets the mood for your website. When you’re looking for a website designer, look for attributes that include:
- typography
- grid systems
- color theory
- web fonts
- color palettes
UX Experience Design
Once you have decided what you’re looking for in your website design, the design company will be responsible for creating a premium user experience (UX). Can they create a UX that makes it easy to use your website? The user experience should be calm and inviting. In fact, as website designers, they should be able to create a website that helps users get exactly what they need from your business website. In short, the UX is the persona of your website and is very important for avoiding customer abandonment.
Willingness To Listen To Your Ideas
As an expert in your industry, you will have ideas about what you’re selling. A website design company should be willing to listen to your ideas about how you would like your products or service presented to your customers. Remember, nobody knows your business better than you do. If the designer is not willing to listen to your ideas, this is probably someone that you don’t want to work with. This shouldn’t be a web designer’s pet project, but rather a web design that puts your ideas into action. However, it’s equally important for them to bring their own ideas to the table that can help tell the story concerning your brand.
They Know Conversion
After all of their work is done, the most important part is achieving lead conversion. What good is a beautifully designed website without the potential to draw leads and convert? A website design company should know how to layout a website that converts. If their only expertise is making your website neat and tidy, you’re actually losing money by having to hire someone independently to focus on website conversion. Today, it takes more than a website looking good to convert, and a good website design agency knows this.
Pricing
So, how much does it cost to hire someone to build a website? What is your website design budget? A good website design company should be able to create a website with all of the attributes mentioned above within your budget. Each website is priced differently, but that doesn’t mean, you shouldn’t be able to achieve your website design goals. For example, a $5,000 website design budget will have a different layout and capabilities than a $10,000 website design. Talk to the design company about what to expect from your budget. Quantity isn’t always better than quality when it comes to website design. A cheap website can also result in a stagnant business.
Conclusion
Although your budget might be the driving force behind your website design, there is much more to consider. A professional agency will always provide better results than a freelancer because they’re experienced in working with small and large businesses with expertise in the current website trends.
At Drum Creative, we’re prepared to design or redesign your next website. Don’t hesitate to contact us to get a FREE website design quote today! With over ten years of developing creative and successful websites, we’ll help you design or redesign a website that helps your business stand out from the competition. Contact us to start a conversation.
