A good logo should reflect who you are and what you do and attract the consumers from your target audience to your business. Here are four things you need for a good logo design:
1. Brand Identity
A good logo isn’t just aesthetic. There’s more to it than just the colors on the surface. A good logo represents your brand identity in a physical form. Building a strong brand online should express your values and ethos purely in its appearance.
Clearly, to design such a logo, you need a clear brand identity in place. You need to know exactly who you are before you start branding your business to consumers.
2. Memorable Design
There are countless logos out there—virtually every business has one. Having the right logo is essential, and in order to stand out from the crowd, you need to have a memorable design. Think of brands like McDonald’s, Nike, and Coca-Cola. They have some of the most memorable logos and have stuck with them over time. When consumers see the Golden Arches or Swoosh, they know exactly what to expect.
3. Sustainable Design
It’s easy to get lost in the moment when you choose a logo design. But it’s important to choose something sustainable that won’t look outdated in a few years. Changing your logo typically requires a completely new branding campaign. What you choose now is likely what you’ll have for the next several years, so make sure it’s not based on seasonal trends.
A Good Designer
Finally, to combine all of these elements, you need a good designer with experience in logo design. The designer should work with your business to understand your brand identity and target audience. The closer you work together, the more representative the logo of your brand will be.
There’s more to logo design than opening up an Adobe product and experimenting. Your business will be attached to your logo for years to come, so it’s critical to hire a professional to design one that represents your brand well.
Contact the design experts at Drum Creative for professional logo design and branding in Greenville, SC.