Many people associate their branding identity with a business logo. While partially true, your brand identity has more to do with the overall face of your business. It portrays your company’s standards, services, vision, and character. It can empower the employees who work for you and engender allegiance from your clients. Branding defines how you want your product or services to be perceived.
Brand discovery is one of the most important steps in building your business. As a result, our process for establishing a brand identity begins with a Discovery interview. We take the time to learn your business from the inside out and the outside in prior to any branding decisions. We also study your competitors in order to gather inspiration while avoiding duplication.
From Concept to Design
Once we have a good grasp of your business, our creative team goes to work designing a variety of brand identity concepts. We make sure that these concepts reflect your business accurately based on our interviews with you and our competitor research. We will guide you through each concept in order to arrive at the one that best represents you and your business.
The Defining Moment
Once we agree on your final brand identity we will develop a Usage Guide and Style Guide. The Usage Guide will be created immediately, providing you with direction for how, and how not, to use your logo. The Style Guide will be developed over time, establishing your brand identity in relation to fonts, style, colors, sizes, shapes, integrations and other sub-brands. We can also help you establish your branding through your tagline, stationery, packaging, email communication, and marketing materials.
Helping you discover, design, and define your point of difference is what we do best.
If you’re ready for us to take a look at your business and start analyzing your branding message, contact us for a consultation.