Small businesses, especially those just starting out or going through a tough time, may not have a big budget assigned for marketing and SEO. However, not having an effective strategy for doing business online is a recipe for failure. There are many SEO strategies that can work well without spending much money.
Keyword Research
Choosing the right keyword is crucial to your online success. On the other hand, targeting the wrong keywords (those highly competitive with too many authoritative sites at the top positions already) means you’ll spend a lot of time and effort on ranking your website, and still, the result is not guaranteed. That’s why getting started with Google’s Keyword Planner is recommended. The tool is free, yet it’s one of the most powerful keyword research tools available.
Leverage the Power of Video Marketing
YouTube is a powerful platform to help you reach the right audience, build a brand, and expand. It costs nothing to set up your channel and start posting videos. There are free tools to record and edit videos; however, if you are not confident with your video editing skills, some businesses can provide creative editing that can be hired at a very reasonable rate.
Build Your Social Media Profiles
Nowadays, it’s hard to find someone who is not on social media. Facebook, Twitter, LinkedIn, TikTok, etc., are all major social platforms with massive traffic. As a general rule of thumb, if your customers are on a social platform, you should be there, too. Be active, respond to comments, and try to build a community.
Google My Business
For local businesses with a brick-and-mortar store, improve your local online presence by taking care of your Google Business Listing. It’s completely free to use this Google service, yet it offers tremendous benefits to your local rankings. Customers will be able to find your business on the search engine results page and locate you when they enter a search for local services.
SEO is a must-have, and these four simple strategies, which mostly cost nothing to implement, can boost the online presence of your business. Don’t let a tight budget limit your creativity. With the right strategy, a small business can optimize its website to compete against larger brands.
Contact us today if you need experienced help implementing an effective SEO strategy.