What is SEO for small businesses?
SEO stands for Search Engine Optimization. It is an optimization technique designed to tell search engines exactly what your site is about so they can better serve search results.
When you conduct a Google search, you type a series of words into a search bar. Then, when you press enter, the Google algorithm crawls through the entirety of the internet (quickly) to give you sites and pages that it thinks you want to see based on what you typed into Google.
How does it work?
The full scope of SEO is quite broad and takes time and practice to implement successfully. To get started with the basics, follow these steps:
1. Determine a keyword
The keyword is the word(s) that someone would type into Google to find the information or services you provide. If you are selling web designs, for example, and a user types “web design services” in a search box, they could find your business listed in the search results. You will need to do some research to determine the right keyword(s) for your business.
2. Put that keyword in your content
Once you determine your keyword, make sure that it appears (naturally; don’t force it) a few times throughout the page you are optimizing. Seeing the phrase more than once on a page helps Google understand what your page is about.
How SEO will help your small business
SEO is designed to get your services in front of people who need them. When people search on Google, they are often looking for an answer to a specific question or problem. When you can get your services in front of customers who have specific needs and intent, it will translate into high-quality and high-converting traffic to your site.
These basics are only the beginning of an effective SEO strategy for small businesses. Contact us for further SEO help in setting up and optimizing your website for success, and we will do the heavy lifting for you.