Video Marketing
When businesses hear the term “video production,” there tends to be a bit of recoil. There are worries that the benefits of video marketing can’t be justified by the amount of time, energy, and money required. However,
- those fears are unfounded; video doesn’t have to be expensive or labor-intensive.
- videos are among the most beneficial marketing decisions a business can make.
Video And Web Traffic
Cyber trends strongly favor video as a primary mode for Internet traffic. This means individuals are not just going online seeking specific videos; it also means they are growing more comfortable with video as a primary news and advertising medium.
The shift to video in consumer demand suggests individuals are more likely to engage with video as a B2C and B2B sales channel than other digital avenues. The data backs this up. Studies have shown that videos embedded in emails improve click-through rates more than twofold. Furthermore, videos on website landing pages increase conversions by more than 80 percent. These are significant increases demonstrating video does something online that few other modes can. It engages more senses than traditional text or pictures and it’s more inviting as well.
Are You Ready to Develop a Video Marketing Strategy For Your Business?
Using video in your online marketing is a powerful tool. Business professionals agree that its merit is warranted. More than 50 percent of marketing professionals think video delivers the most robust channel-specific ROI. To encourage viewership, videos need to be smart, engaging, and relatively short.
Contact us today to learn how we can help you develop and execute an engaging and effective video marketing strategy.