If your website isn’t mobile-friendly, easy to navigate, regularly updated, and well-designed, you’re losing money right now. Here are four tips for creating an effective web design.
1. Mobile-Friendly and Fully Responsive
Search engine algorithms are ever-changing. In 2015, Google started burying websites within search results when they didn’t display correctly on mobile devices. If your website is not mobile-friendly, that’s costing you money, new clients, and web traffic. In a nutshell, your website needs to be designed in a way that everything functions well and looks great, regardless of the device that your customers use to access the site.
2. Easy to Navigate and Intuitive Design
For a website to be most effective, it needs to be easy for your customers to know how to buy your products or services. If the information you want them to know isn’t easy to find, you are losing potential customers and sales. Your website should be simple, streamlined, and results-driven. When thinking about your call to action, ask yourself the question: What do I want my customer to do next?
3. Regularly Updated
Customers today want to know more than just what product or service you are offering. They want to know you. They want to see behind the scenes of their favorite businesses. Your customers want to understand how those products or services are created and who they’re supporting with their purchase. There are several effective ways to stay in contact with your customers and even send special offers or event announcements. Blogs, mailing lists, and various web and smartphone applications are often free or inexpensive and give you direct access to your customers. This is one way that you can avoid continually having to buy ads through Facebook or Google and steer clear of high advertising costs.
4. Designed Well
You have one chance to make a good first impression. Think of your website as your storefront or your house on the web. The look and feel of your website communicate how invested you are in your business and your customers. A well-built design creates a strong foundation for your brand that you will continuously build upon, and you want to make sure that foundation is built by people who know what they’re doing.
Hiring a professional to design your business website will make you more money and make you feel better about your brand, too. If the way your site looks doesn’t fill you with confidence, you cannot be sure that it will do the same for your customers. When you feel great about your site, your brand, and the way it all looks together, your confidence grows.
If your website doesn’t have all four of these essential elements, you’re leaving money on the table, losing potential customers, and losing web traffic. We can help. Our team of creative professionals can ensure these important elements are part of your website.
Contact us using the form below to discuss your specific website goals.