What Is a Landing Page?
A landing page is a focused website tool for providing information and/or funneling sales. On a landing page, you aren’t necessarily trying to educate visitors about different aspects of a service or give them technical advice. You’re most likely featuring a product or service that you believe directly relates to their needs and trying to persuade them to take a specific action.
Different customers can have different problems that the same product can solve, so you might need a collection of landing pages that emphasize different attributes and highlight different reviews for the best match. Designing an effective landing page takes experience and understanding your goals. But a few simple features can really make a landing page stand out above the rest. Here are three helpful tips for creating an effective landing page.
1. Incorporate Videos
Video is an effective form of content. Incorporating videos into a landing page is a great way to attract attention. “Behind the scenes” videos are particularly popular. Shoot a few videos about what goes on inside your company and feature them on your site. The results may surprise you. Using videos on your landing page can dramatically increase your conversion rate.
2. Use Reveal-based Features
By nature, people like a little mystery. Incorporate one or two reveal-based features on your landing page. You might require users to answer a question before going to a web page or make them watch a video before accessing your blog.
3. Strong Call-to-Action (CTA)
A strong CTA is essential for converting visitors into leads or customers. Use it to state the desired action clearly (e.g., “Buy Now,” “Sign Up,” “Contact Us”) and make it easy to find. By creating a sense of urgency, you can encourage the visitor to respond.
Learn More About Landing Pages
These landing page tips alone aren’t enough to make a website successful. With more than 15 years of experience, we understand what it takes to create a good user experience. Contact us to learn more about improving your website using landing pages.