Better Together
I still remember afternoons waiting for my favorite crime-fighting superhero, Batman, to come on TV. I would plop down in front of the screen and take in every second of the experience. I loved everything from the bright colors and images to the upbeat theme music. I could not wait to see what seemingly inescapable situations would befall my hero. Although the show was titled Batman, it was also about his sidekick, Robin. At the time, Robin seemed insignificant to me. His outfit wasn’t as cool, and he wasn’t all that important to the show until there was a big problem that Batman couldn’t solve alone. But looking back, Batman would not have been as successful or engaging without Robin. While they both brought individual strengths to the show, they were stronger together and would later become known as the Dynamic Duo.
Designing A Hero
I think of the relationship between web design and WordPress in much the same way. Like Batman, quality web design might appear to be the hero or the reason that a person would plop down in front of a computer screen and spend time reading, shopping, or scanning through a site. It often appears to be the main character, and its colors, images, and graphics engage our senses. While web design might be the main character from one vantage point, it takes more than just a pretty picture to make a website successful and fun to navigate.
The Suitable Sidekick
WordPress, on the other hand, is a lot like Robin. It plays a support role that is not as upfront as the hero of good web design. Yet, when you take a more in-depth look, you see its role is much more significant to the overall experience and helps to solve a lot of potential problems. Individually, design can draw you in, make you stay longer, and even sell you something, but if the function doesn’t follow design, then it can be a disaster. If your site is slow, hard to navigate, or its content is outdated, then the user experience becomes forgetful and the design meaningless.
A Powerful Partnership
Good web design combined with WordPress creates a dynamic duo, bringing customers a user experience that is both memorable and profitable. We invest a lot of time in our clients, learning about their business and making sure that their design not only looks great but reflects them in every way. We build that design in WordPress and train our clients to add their content and media to keep their sites fresh, relevant, and productive.
You can check out some of our other blog posts, highlighting other best practices for creating great web designs and some of the functional benefits of using WordPress. So check back soon. Same drum time; Same drum channel.