In the modern age, a company website is a necessity for every business – no matter how big or small. With so many options available, choosing a website designer can be overwhelming. Whether you are starting fresh or looking to update an existing website, there are some key things to follow in ensuring your business ends up with a polished, functional, and effective website. We’ve narrowed down some fundamental characteristics to look for to help you achieve the best results.
Know What You Want in a Website
Do you want a simple landing page with a few links or something that can handle online purchases? Do you want your website to help grow your business, or is it intended to act as a static online presence? Do you want the ability to make updates yourself, or would you rather have a web design company manage updates? Knowing the answers to these questions upfront will help web designers narrow down the selection.
Visual Design
It’s a given that a web design company should be creative, but visual design focuses on digital products, which is different from actual website design. The designer is responsible for giving your digital design a unique look and feel which sets the mood for your website. When you’re looking for a website designer, look for attributes that include:
- typography
- grid systems
- color theory
- web fonts
- color palettes
UX Experience Design
Once you have decided what you’re looking for in your website design, the design company will be responsible for creating a premium user experience (UX). Can they create a UX that makes it easy for visitors to use your website? The user experience should be simple and inviting. In fact, website designers should be able to create a website that helps users easily get what they need from your business website. In short, the UX is the persona of your website and is very important for avoiding customer abandonment.
Willingness To Listen To Your Ideas
As an expert in your industry, you will have unique knowledge about what you’re selling. A website design company should be willing to listen to your input about how you would like your products or services to be presented to your customers. Nobody understands your business better than you do. If the designer is not willing to listen to your ideas, this is probably someone that you don’t want to work with. This shouldn’t be a web designer’s “pet project” but rather a web design that puts your ideas into action. However, it’s equally important for them to bring their own ideas to the table that can help tell the story concerning your brand.
They Know Conversion
After all of their work is done, the most important part is achieving lead conversion. What good is a beautifully designed website without the potential to draw leads and convert? A professional design company will know how to design a website that can convert. If their only expertise is making your website “pretty,” you’re actually losing money by having to hire someone independently to focus on website conversion. Today, it takes more than a good-looking website to convert, and a good website design agency understands this.
Pricing
So, how much does it cost to hire someone to build a website? What is your website design budget? A good website design company should be able to create a website with all of the attributes mentioned above within your budget. Each website is priced differently, but that doesn’t mean you shouldn’t be able to achieve your website design goals. For example, a $5,000 website design budget will have a different layout and capabilities than a $10,000 website design. Talk to the design company about what to expect from your budget. Quantity isn’t always better than quality when it comes to website design. A cheap website can also result in a stagnant business.
Conclusion
Although your budget might be the driving force behind your website design, there is much more to consider. Don’t make your decision solely on the lowest-cost option; when it comes to web design, you get what you pay for. A website may be one of your business’s larger investments, but if done correctly, it is a tool for success.
By utilizing this information, you can be confident in the web design company that you choose. Contact us to start a conversation about your web design needs!