Getting To Know You . . . Rebrand Or Refresh?
Life & Safety is an all-in-one environmental health and safety resource, offering consulting services to multiple industries and specializing in creating custom solutions for environmental health and safety needs. While working for OSHA (Occupational Safety and Health Administration) in the late 90’s the president of Life & Safety was going from plant to plant doing inspections and realized he could actually do more for companies instead of simply slapping them with big fines and citations. He saw the opportunity to assist them from a consulting standpoint in order to help them become compliant. It was during this time that he decided to branch out on his own and launch a new company called Life & Safety.
Recently, they reached out to us to help them with their business. They knew that after 17 years of operation they had developed a large network of safety professionals and had the most to offer when it came to health and safety compliance and consulting. They felt that they had everything in place for running the business but did not know how to properly reach out to the appropriate client base and the people who would benefit most from their services. They told us, “We have a disconnect in taking what we offer and getting it out to the people who need it”. They wanted branding help including making their website more consistent, memorable, and visible.
After listening to their story, learning about their history, and doing a thorough analysis of their company we were able to determine what they needed to do in order to achieve their goals. They originally came to us with the idea of rebranding but once we understood their business we suggested a brand refresh instead.
Keeping Safety In Site
Putting A Face With A Name
Once the tagline and logo were established we began a refresh of the website. Again, we chose to refresh the site rather than rebrand it so we retained and made good use of the original colors, updated the fonts to a heavier, more industrial look, and began laying out the elements of the site to better showcase the various services that they offered. They provided us with their functionality goals for the site and our creative team gave them some great options.
We felt it was important for us to identify the various services that they offer and to highlight them. The original site was too broad and their main services were not visible enough. We narrowed the focus and made their main services more visible by giving some a new name and providing better descriptions for those services. The result was an easy-to-navigate solution that helped define who Life & Safety is and what they do. In their own words, “Our new website now puts us on the same plane as our professional abilities”
It’s SAFE to say, we agree!