If you’re going to run a business, you need to have the right logo design. These simple symbols, though they might look like just another bit of marketing, are actually key to your business’s identity. Imagine Wal-Mart without its smiley-face, Disney without Mickey, or Nike without its swoosh. A logo design might seem simple, but there is a lot of work that goes on behind the scenes to make sure they’re just right.
If you’re designing a logo or having one designed, make sure you avoid these pitfalls.
#1 Picking Fads Over The Future
Think back to your iconic fashion statement when you were in your teens. What was it? Sideways ball cap? Iconic tee-shirt? Too-cool-for-the-room sunglasses? Okay, now imagine if that had to be your signature look for the next ten years. That’s essentially what you’re doing with your logo. While you might be on-point now, remember that if your company is successful, this image will stick with you for a long time.
#2 Getting Too Complex
A logo is similar to a catchphrase. It should be short, snappy, and tell someone everything they need to know in a single go. Some of the best logos are deceptively simple, but simple doesn’t necessarily mean they’re easy. You need to boil down the impression you want to give, but at the same time convey that information in a way that is instantly recognizable. This is not always an easy task, and it may take some trial and error.
#3 Make Sure It Transfers
In the old days, a logo just had to show up on a business’s sign, or on a product’s packaging. Sometimes it would get transferred to a tee-shirt, but that was about it. Nowadays that logo needs to be everywhere, from social media to the client’s personal communications. So make sure the logo you design will show up in any digital format without loading errors, loss of clarity, and other problems that would be an eyesore in your marketing.
Our logo designs are created by experienced graphic designers who understand the bigger picture and the importance your logo plays among all of your marketing efforts. Let us help you to design a logo that can grow with you.