If you’re going to run a business, you need to have the right logo design. Though these simple symbols might look like just another bit of marketing, they are critical to your business’s identity. Imagine Disney without Mickey Mouse or Nike without its swoosh. A logo design might seem simple, but a lot of work goes on behind the scenes to ensure they’re just right.
If you’re designing a logo or having one designed, make sure you avoid these pitfalls.
#1 Picking Fads Over The Future
Think back to your iconic fashion statement when you were in your teens. What was it? Sideways ball cap? Iconic tee shirt? Too-cool-for-the-room sunglasses? Imagine if that would be your signature look for the next ten years. That’s essentially what you’re doing with your logo. So while you might be on point now, remember that if your company is successful, this image will stick with you for a long time.
#2 Getting Too Complex
A logo is similar to a catchphrase. It should be short, snappy, and tell someone everything they need to know in a single go. Some of the best logos are deceptively simple, but that doesn’t necessarily mean they’re easy. It would help if you boiled down the impression you want to give but at the same time convey that information in an instantly recognizable way. This is not always an easy task and may take some trial and error.
#3 Make Sure It Transfers
In the old days, a logo mostly appeared on a business sign or product packaging. Sometimes it would get transferred to a tee shirt, but that was about it. Today, that logo must be everywhere, from social media to the client’s personal communications. So make sure the logo you design will show up in any digital format without loading errors, loss of clarity, and other problems that would be an eyesore in your marketing.
Our logo designs are created by experienced graphic designers who understand the bigger picture and the importance your logo plays in your marketing efforts now and in the future. Let us help you to design a logo that can grow with you.