Social media is a great way to communicate and connect with your target audience and get yourself “out there”. That’s why it is so important that you focus on branding as a major part of your social media marketing strategy. Here are some social branding tips.
You need to be consistent. You have to find your voice. What brand image do you want to convey? When you tweet out links, what topics do you tweet about? You have to find your voice and stick to it. Your posts should all be in the same style and tone.
Use the Right Images
If it can be avoided, don’t use stock images. These don’t convey anything about your brand; they’re just bland images that everyone uses. Be unique. Invest in creating your own images. Think about having a consistent voice when it comes to images as well. There should be a common theme and common colors when it comes to images on social media.
Use the Right Medium
It’s a good idea to have a presence on all social media platforms, but you really need to decide where to place your main focus, besides Facebook and Twitter. For example, if you sell fashionable clothing, consider doing a lot of posting on Instagram and Pinterest. Cooking and home decor work well on those platforms as well. B2B companies would do well on LinkedIn, while tech and SEO companies may find a large audience on Google Plus. Snapchat is highly popular among millennials. The most important thing is to test which platforms bring you the most exposure.
There are many ways to improve your social media profiles. For more help with your branding needs, contact our experienced brand professionals.