Questionnaire – StoryBrand Meeting

Are you ready to start?

StoryBrand Customer Profile

To help us discover your unique message and learn about your customers, please fill out the form below. Feel free to contact Joe LaPenna at joe@drumcreative.com if you have any questions.

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Contact Information

Company*

First Name*

Last Name*

Your Email*

Phone*

About Your Business

Web Address

What products or services do you offer?*

If applicable, what is your main product or service that your customers buy the most? Which is most profitable?

Is there a new product or service you want to grow or feature?

What website do you like and want us to reference? (if any)

Who are your top 3 competitors?*

In what ways do you currently market to your customers?*

Tradeshows or Networking Events

Online Ads (Pay-Per-Click Campaigns)

Print Advertising (Direct Mail, Brochures, & Flyers)

Video Advertising (YouTube & TV)

Social Media (LinkedIn, Facebook, Pinterest, Tik Tok, Instagram, Twitter, etc,)

Other:

List Your Other Marketing Programs:*

About Your Customers

Who are your best customers?*

Briefly describe the people you love working with most.

What does your customer want as it relates to your product or service? Or what is the end result they are hoping for because they used your product or service?*

What problem does your business solve for your customers? Or what problem do they hope to overcome?*

Tell us a bit about why people reach out for help.

Why should your customers choose you over the competition?*

You can list several things (like years in business, we do “this” really well, provide some statistics, etc.)