Designing an Effective Website For Your Business

by Keith Hodges, Content Strategist
Design Topics Graphic Design News & Notes Web Design Website Design
web designer showing business owner his new website on an iPad

Having an effective web design is a tricky thing for many businesses, but an absolute must-have in today’s online world. There are many ways to go about it, so what makes an effective website? If you’re in the market for a fresh, clean, and professional website design, here are some things to consider:

Aesthetics and Functionality

Effective web design is composed of two things: aesthetics and functionality. Balancing the appearance of a website with its technical reliability is key to attracting customers and providing a great customer experience.

Great websites are all over the web, but they share a few common traits including,

  • Space
  • Organization/Scheme
  • Simplicity

By focusing on these three areas, your website will not only look great but will provide effective functionality as well. Above all, simplicity is key. A simple but effective design will result in customer engagement. Simple design plays a huge role in distinguishing poor websites from good websites.

Well designed websites utilize a clean and spatially-aware organization scheme for easy navigation. A professional web designer will focus on these three areas and design a website for you that is clean, fast, and ready to take on all the new traffic it will attract.

User Engagement

A well-designed website is never complete without supporting content to go with it. That means using a balanced color palette and enhancing the page with imagery. Complimentary photos, logos, and videos can add value to your website and the information it displays.

Our experienced web design experts can help make your website an effective business partner. Contact us get the conversation started.

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